Gelato Announces TikTok Shop Integration: Enabling More Sustainable Social Commerce for Creators

Gelato, the world’s largest platform for local on-demand production, announces its integration with TikTok Shop, allowing creators and ecommerce sellers to offer products directly on TikTok, one of the world’s most popular social media platforms. With more than 1.5 billion monthly active users, and 3 in 4 reporting they are  likely to buy something while using the app, TikTok poses a major opportunity for creators everywhere. In 2023, TikTok Shop saw over 5 million new U.S. customers make purchases across the three days from Black Friday to Cyber Monday alone. This integration will enable creators to tap into this market just in time for ecommerce's peak season.

Social Shopping Meets More Sustainable Production

Social shopping—the ability to purchase directly within social media apps—is transforming ecommerce. With #TikTokMadeMeBuyIt accumulating more than 10 million posts, and 83 percent of users reporting that TikTok plays a role in their purchasing decisions, the app is proving itself one of the leading destinations for social commerce. This integration allows creators to tap into this massive opportunity, easily expanding their reach and converting engagement into sales.

How It Works

Gelato’s integration is currently available for TikTok Shop US and UK. Creators can design, add and manage products from Gelato’s easy to use interfaces and fulfill orders directly from TikTok. With Gelato, products are made locally and only after an order is placed, which means faster deliveries and fewer shipping delays. This ensures a smoother experience for customers. Gelato has also curated products tailored to TikTok’s audience, ensuring a smooth and reliable shopping experience.

"At Gelato, we’re excited to help drive the future of ecommerce through this partnership with TikTok," said Henrik Müller-Hansen, Founder and CEO of Gelato. "Today’s consumers—particularly Millennials and Gen Z—care deeply about sustainability, speed of delivery, personalization and mobility. With this integration, creators can combine community, content, and commerce, all while delivering high-quality, locally produced products in a more conscious way. This is the next era of ecommerce, where social engagement meets smarter, faster, and greener production."

Key Benefits of the Gelato TikTok Shop Integration:

• Seamless selling: Creators can begin selling custom products to their followers with just a few clicks. 

• More sustainable: Gelato’s largest network of local, on-demand production partners enables the shift from centralized mass production to local on-demand, cutting down waste and carbon emissions while supporting local economies.

• Reliable shipping: With products made and shipped closer to customers, shipping distances are minimized, meaning faster and more reliable deliveries.

• Support for creators:  Gelato provides resources and customer support to help creators grow their businesses and compete in a global market.

As the creator economy continues to grow, Gelato’s integration with TikTok Shop marks a significant step toward a more socially engaged ecommerce model that’s better for people and the planet.