Minna Philipson joins Gelato as Chief Brand Officer

Minna Philipson, former Vice President Marketing and Brand at TIER Mobility, joins Gelato as Chief Brand Officer (CBO). As part of the leadership team, Minna Philipson will be responsible for brand, marketing, and communications.

"As a brand, we have bold ambitions and unique capabilities. We are transforming global production to benefit people and the planet. Our brand stands for who we are, where we come from, and where we are going. It sits at the heart of our decision-making, product development, and communication and helps grow our relationships with stakeholders and customers,” says Henrik Müller-Hansen, founder and CEO of Gelato.

“Gelato represents the future of business. Enabling entrepreneurs and creators to build their businesses in an efficient and sustainable way combines my passion for creativity, sustainability, and innovative commerce. Gelato’s vision of rethinking production for the benefit of people and the planet is unique and very exciting. I see huge opportunities for Gelato as a brand and look forward to this journey,” says Minna Philipson.

“I am thrilled to welcome Minna to the team. Her experience from both building new brands in fast-scaling companies like Tier, combined with her excellent aptitude for brand legacy and global scale from TAG Heuer to Adidas, will help accelerate the positioning of Gelato, and protect, nurture and develop the brand we have built so that Gelato stays strong both as a brand and business.”

Minna joins Gelato after having spent the last 2.5 years as Vice President Marketing and Brand at TIER Mobility. Before this role, Minna led marketing and branding for luxury watchmaker Tag Heuer, following three years as Chief Marketing Officer for the Danish jewelry behemoth Pandora and nine years in marketing roles at Adidas.