Four ways your ecommerce store will win with customization

Tap into one of the biggest fashion trends and allow your customers to craft unique and personal products to express their individuality while increasing your sales.

Customization is not just trending within fashion. As consumers are getting increasingly comfortable with online shopping, they are also getting more specific about what they want. Consumers can now tailor products and services to their preferences and personality across a wide range of industries, from clothing and entertainment to health care.

Here’s why customization can boost your ecommerce business:

1. It is cost-efficient In the traditional sense, customization was achieved through bespoke tailoring and labour and cost intensive production processes. Not anymore. With new technology such as 3D visualization, AR and VR - not to mention print on demand - it is now possible for any company to offer mass customization in an easy way, with no minimum orders or need for inventory, and at a comparable cost to mass production.

2. Customization gives you consumer insight When you unleash your customers’ creativity, you can learn a lot about what they like. Where do they place their designs, and on what products? Which styles, cuts and colours do they prefer? The more you know about your customers’ preferences, the more you can give them what they are looking for.

3. Customers are willing to pay more for personalized products Customization can increase your sales. According to a study conducted by Deloitte, 1 in 5 consumers are willing to pay 20% more for a personalized or exclusive product.

4. Customization drives customer loyalty When you offer more products and options, you give your existing customers more reasons to engage with your brand and return to your store. Consumers are also eager to show off the unique products they buy, and personalized products make those social media images and shares just that much more special.

By integrating your store with Gelato, both you and your customers can easily design and personalize products. We produce, ship and deliver them anywhere in the world and are available to support you 24/7 on your growth journey.

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