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As COVID-19 continues to shape the world we live in, we also still see an increasing number of consumers turning to e-commerce to make their purchases from the convenience and safety of their homes. Naturally, this has led to an increase in the number of individuals starting their own online companies.

To help you stay ahead of the curve, here are four trends to watch out for in 2021:

1. Go greener

Environmental consciousness is certainly not a new trend, and with consumer awareness increasing around the world, it is no longer just a “nice to have,” but a requirement to serve an increasing number of sustainably focused customers. Educate yourself on how you and your business can make a difference, by e.g. producing products locally, using printers who use new technology that is better for the environment, and certified products.

2. Customize your products

An increasing number of ecommerce businesses invite consumers to play a part in the product creation process. And customers are asking for it. In fact, 1 in 5 consumers are willing to pay 20% more for a personalized or exclusive product, according to a study conducted by Deloitte in 2015, supported by the current trends we see among our customers. This involvement and the level of attachment consumers feel towards personalised products, is why we’re seeing an uptick in the number of businesses offering this. With Gelato, you can easily add customization to your store.

3. Stand out from the crowd

With platforms like Shopify and Etsy enabling individuals to start a business overnight, it is no surprise to see ecommerce booming! But how do you stand out from the crowd?

• Make continuous changes and iterations to your website and add new designs frequently.
• Expand your product selection: Cross sell and upsell options can increase the lifetime value for your customers and generate repeat business.
• Launch your business in new countries: A leader within your current market? Why stop there?

4. Go local to deliver faster and smoother

A decentralised vs. a centralized supply chain has been a hot topic throughout the pandemic. With cross border shipping difficulties and consumers being urged to spend locally to support the economy, the local fulfillment trend has accelerated and is now at the forefront of many peoples mind. Gelato is working with more than 100 print of partners to shift production from one centralised location to 30 countries around the world.

Have a niche idea and are looking to start an ecommerce business? Perhaps you already have a successful online business? Now is a great time to start and we’d be happy to help get you started! Gelato is well positioned to help you tackle these 4 trends and more.

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