Gelato, the world’s largest and greenest platform for on-demand production and delivery of custom products, today announced an API partnership with Shutterstock that gives ecommerce entrepreneurs across the world instant access to more than 360 million images, making it easier than ever to launch new products and boost sales.
Gelato’s network of more than 100 production hubs across 30 countries enables ecommerce sellers to produce and deliver custom products such as canvases, posters and clothing in the location closest to where it is delivered, which helps drive down costs and delivery times, minimize waste and carbon emissions.
The integration with Shutterstock enables the sellers to discover––within the platform’s dashboard––content from over 1.6 million global artists and 150 countries for designing and launching new products.
“Shutterstock strives to empower creativity by democratizing content, making it accessible wherever creators are,” said Alex Reynolds, VP of Platform Solutions at Shutterstock. “The combination of Shutterstock content with Gelato's platform will empower entrepreneurs to seamlessly and easily craft their own designs and bring them to market.”
The collaboration between Shutterstock and Gelato is a logical next step for two innovative companies united in a shared mission to empower entrepreneurs and creators around the world to create beautiful products and grow their businesses through technology.
With a new generation of entrepreneurs seeking alternative career paths, Gelato’s distributed network and local production has proved a dependable resource for those seeking to sell internationally and efficiently. This partnership will expand income opportunities for Shutterstock contributors, whose images can now be licensed by a greater audience of e-commerce sellers looking to easily create products that appeal to new and loyal customers.
“Many ecommerce entrepreneurs are starting their businesses by choice, but in today’s world some do so by necessity. Our mission is to empower entrepreneurs and companies to share their creativity with consumers worldwide. By teaming up with Shutterstock, we enable any person in the world to tap into the world’s largest photo library and produce their customized product over Gelato. This will open up new revenue streams for up to 1.6 million artists and photographers,” said Founder and CEO of Gelato Henrik Müller-Hansen.
Gelato and Shutterstock are like-minded, API-powered global platforms united in a shared mission. AI technology has enabled Shutterstock to easily reach new audiences and create new opportunities through a seamless integration of tools and data. Through this partnership, Shutterstock’s content API is powering Gelato’s e-commerce API — which in turn powers an API economy that will help entrepreneurs engage more customers and make a real impact on their bottom line.
Shutterstock’s images are integrated within Gelato’s platform through Shutterstock’s industry-leading API. Gelato’s customers can search Shutterstock’s library directly through Gelato’s design editor, add the image or design to the product of their choice, upload it to their ecommerce store, and start selling.
Customers pay for the images via an optional, tiered system with flexible payment methods relative to their preferences. Prices start at $1 per image, and because e-commerce store owners only pay if they sell a product, the commercial risk is reduced and creativity is encouraged - making it possible for more sellers to share their creativity globally.
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