Gelato expands apparel portfolio and partners with SOL’S, becoming the fastest-growing on-demand apparel provider

Gelato, the world’s largest platform for local on-demand production, is excited to announce the expansion of its apparel portfolio with new premium items from renowned brands including Champion, Under Armour, and a significant new partnership with SOL’S. This expansion solidifies Gelato’s position as the fastest-growing provider of on-demand apparel, offering high-quality, customized products that customers will wear for years, combating the fast-fashion cycle.

Strategic Partnership with SOL’S

A key highlight of this launch is Gelato's strategic partnership with SOL’S, a fashion brand renowned for its commitment to sustainability and quality. The SOL’S collection, which includes highly sought-after items made from organic, organic in conversion, and recycled materials, meets the growing consumer demand for more sustainable products.

“For more than 30 years, SOL’S has been committed to creating fashionable and durable clothing that people enjoy wearing,” said Philippe Nogues, International Sales Director of SOL’S. “Our partnership with Gelato enhances our ability to reach a global audience while staying true to our sustainability principles. We are proud to offer garments that not only look good but are made to last, significantly reducing the environmental impact of the fashion industry.”

Expanding the Apparel Portfolio

The new Gelato collection includes a range of trendy and durable apparel designed to meet the demands of fashion-forward consumers seeking comfort and longevity. Featured items include the Men's Crewneck T-Shirt from Champion, Recycled Polyester Unisex Pullover Hoodie, and various athletic t-shirts from Under Armour, among other stylish options such as oversized, cropped, and drop-shoulder styles.

By expanding its apparel offerings and partnering with brands like SOL’S, Gelato continues to drive the shift from centralized, mass production to local, on-demand production. This approach not only reduces waste and carbon emissions but also empowers consumers to make more sustainable choices.

For more information about the new apparel collection and to explore the full range of products, visit www.gelato.com.