Greetings Island: Scaling digital success
Personalized stories made simple
See how Bushel & Peck Books’ used
Gelato and our software tools to grow
their business
About Greetings Island
Greetings Island is a leading provider of personalized invitations and cards for all of life's events, boasting over 4.5 million monthly users. With a library of over 22,000 designs, Greetings Island allows users to easily find the perfect card or invitation for any occasion - from birthdays and parties to weddings and holidays - personalize it and download, print, or send it online. For over 12 years, Greetings Island has been helping people around the world celebrate in over 130 countries.
Challenge
Before partnering with Gelato, Greetings Island offered only digital products and did not have a way to overcome the challenges that come with expanding into physical product sales, such as sourcing quality products that match their unique designs and managing production and fast fulfillment for multiple markets.
Solution
GelatoCreate provided a comprehensive solution to meet Greetings Island's needs:
Our global coverage and product range matched perfectly with their needs, enabling them to sell packs of cards to existing and new customers.
Product matching: Enabled the transition from digital to physical products by offering an extensive range of invitation options, premium paper stock and design accents including rounded corners and foiling.
Bespoke software tooling: Built a custom checkout solution to enable physical order fulfillment and payment handling, saving 4 to 8 weeks of development time compared with in-house capabilities.
Global network: Leveraged GelatoCreate's global network to ensure efficient production and distribution and easily scaled into 15+ countries.
Results
Being able to scale a digital business into physical products, saw Greeting Islands POD revenue grow from zero to several hundred thousand in the first 12 months.
Product offering expansion: Greetings Island is the only company in the world that offers a complete solution for invitations - allowing customers to download, create events with RSVPs, and access professional printing services.
Revenue growth: Successfully scaled the digital business into physical products, generating POD revenue from zero to several hundred thousand in the first 12 months.
Increased average order value (AOV): Enhanced product offerings led to a higher average order value.
Market expansion: Since launch, they have successfully sold POD products to thousands of happy customers in 48 countries.
“Gelato has enabled us to seamlessly expand to physical products and offer beautifully crafted invitations worldwide. In just one year, we’ve grown our print-on-demand revenue from zero to a thriving revenue stream, while serving customers in 48 countries. The ease of rollout with Gelato has been instrumental in this success.” - Ehud Zamir, CEO of Greetings Island.