Gelato featured in one of the Nordic’s largest business news sites: Interview in Dagens Industri

While Gelato is reaching record-high revenues and attracted some of the world’s largest investors through its last capital injection of USD 240 million in 2021, CEO and founder Henrik Müller-Hansen made a note in a recent interview with Dagens Industri that “we are only one percent there.”

The article in Dagens Industri highlights Gelato’s revenue in 2022, which exceeded EUR 107 million, an increase of 24 percent compared to 2021. 

The article further explores how Gelato levels the playing field for global ecommerce entrepreneurs, providing instant access to local production through its software and network of 130 production partners in 32 countries, with the capacity to produce everything from books, dishware, wall art, t-shirts, and more. Gelato also has agreements with 50 distributors worldwide that enable local transportation - closer to the end customer - helping cut waste, carbon emissions, and delivery times. 

“We enable you to have an effective and profitable ecommerce business from day 1. (...) This gives you, as a designer or ecommerce merchant, the opportunity to compete with the largest retailers in the world. You can act as a local player in Sweden, France, the US, and Australia simultaneously,” Müller-Hansen tells Dagens Industri. 

He also emphasizes the value of role models in his early career, including business mogul Jan Stenbeck and CEO of Tele2 Lars-Johan Jarnheimer: “Jan often used the analogy of traveling like the nomads, that we should travel light and free, and never become settlers. He also said that ‘the only thing not being taxed in the Nordics is big thinking.’ These are ideas I have brought with me.”

You can read the full interview on Dagens Industri. Please note the article is in Swedish.