About Gelato
Gelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.
We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 130 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.
Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced.
Gelato Group
Gelato Group consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, Gelato Create caters to our creators through our software platform, and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.
The position
The Vice President of Product Marketing is responsible for developing and executing the overall product marketing strategy to align with the company’s business goals and market opportunities. This role involves creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions. The VP of Product Marketing collaborates closely with sales to provide training and create sales enablement materials, ensuring the sales team is well-equipped to effectively sell the product. Additionally, this role drives customer engagement initiatives and advocacy programs to generate testimonials and referrals. Performance measurement is key, as the VP establishes KPIs, analyzes performance data, and makes data-driven recommendations to continuously improve product marketing initiatives.
Some of your key responsibilities will include
- Develop and execute the overall product marketing strategy, aligning it with the company’s business goals and market opportunities.
- Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives.
- Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing.
- Define product positioning, messaging, and value propositions to differentiate the company's products in the market.
- Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.
- Collaborate with the sales team to develop and deliver training, tools, and collateral that enhance their ability to sell the product effectively.
- Create case studies, product demos, presentations, and other sales materials to support the sales process.
- Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs.
- Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals.
- Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.
- Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
- Analyze performance data and provide regular reports to the executive team, making data-driven recommendations for improvement.
Who you are
You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.
Our minimum requirements for this role include:
- 10+ years of product marketing experience, including 5+ within the B2B SaaS industry.
- Experience as a VP, Director or leading the Product Marketing driving strategy and execution.
- Proven ability to analyze markets and help drive our go-to-market direction.
- Data driven in your approach to help make informed decisions.
- Ability to move at a fast pace and comfortable in an iterative environment..
- Experience building messaging and content for all go-to-market functions inclusive of demand generation and sales
- Experience building and leading high performance teams, developing and operationalizing brand marketing organizations
- Proven ability to help drive team enablement of GTM strategy and content to support
- Comfortable working with stakeholders across c-suite, marketing, sales, customer success.
- Excellent project management and time management skills.
- Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.
- You are comfortable prioritizing a strategy, setting expectations, and at times saying “no” diplomatically.
What it’s like to work at Gelato
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.
At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.
Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.