TidyMerch: Transforming apparel ecommerce with sustainable growth
How a global apparel producer saves 40% on raw materials and 15-20% on logistics
Charlie Saunders’, the CEO behind TidyMerch, had an upbringing steeped in the music industry and fueled by a passion for sports. This interest sparked the realization of the untapped potential in on-demand apparel printing. TidyMerch is based in Stockholm, Sweden. Born out of a love for apparel,TidyMerch embarked on a mission to redefine the ecommerce landscape.
Leading apparel provider for pop culture
Founded in 2018, TidyMerch has its roots in the music and sports industry, catering to renowned acts like Purple, 50 Cent, and Justin Bieber, as well as sports clubs like Hammerby.
Since integrating with GelatoConnect, TidyMerch has experienced remarkable growth and optimization across its operations. The successes are in part to the organizations’ tight collaboration. "It almost feels like sometimes that I work for Gelato and sometimes that Gelato works for me. That's how close we are in that way, said Charlie."
Production and logistics challenges prevent scale
Before partnering with GelatoConnect, TidyMerch faced significant challenges in its production and logistics processes. "We used to buy a mug for 14 Krona and now purchase it at under 8 Krona, a 40% saving,” said Charlie “But this led us to shift because now we need to focus more on volume as well."
GelatoConnect streamlines production, procurement and logistics
GelatoConnect revolutionized TidyMerch's operations by streamlining their production, procurement, and logistics processes. With Gelato's software platform, TidyMerch experienced significant time and cost savings, allowing them to focus on core business activities. "GelatoConnect logistics are better negotiated prices for us, and it's much more efficient. We can collect all our orders in one place," Charlie explains.
40% cost savings on materials and 15-20% savings on logistics
Following the integration with GelatoConnect, TidyMerch experienced remarkable cost savings. With improved efficiency in procurement and logistics, TidyMerch achieved up to 40% savings on materials and 15-20% on logistics. Additionally, the time saved in sourcing and replenishment allowed TidyMerch to redirect its focus towards sales and customer satisfaction.
Looking ahead, Charlie envisions a collaborative future where industry players come together on Gelato's marketplace to share knowledge and innovations, ultimately driving higher customer satisfaction and accelerating industry growth.
The partnership between TidyMerch and GelatoConnect represents a paradigm shift in the apparel industry, empowering businesses to produce faster, smarter, and greener while fostering collaboration and innovation on a global scale.
Want to learn more about how GelatoConnect can streamline your procurement, production and logistics? Connect with one of our print production experts today.