20 most popular types of greeting cards to sell

Have you ever picked up a greeting card and felt an instant connection? Maybe it was the delicate design, the thoughtful words, or how it perfectly captured a feeling. There’s something magical about finding the right card for special occasions and as a part of gift giving, whether it’s to celebrate a birthday, say a heartfelt “thank you,” or just to let someone know you’re thinking of them. 

For anyone selling custom greeting cards, choosing the right styles and messages can make all the difference. But with so many options out there, how do you know which ones will resonate most with your customers? 

This post is here to serve as a guide to designing captivating greeting cards for your business. We’ll explore the most popular types of greeting cards that people love to give and receive. From eye-catching designs to the perfect sentiments, we’ll dig into what makes a card irresistible.

• We have compiled 20 popular greeting card styles in this post, from birthdays to Christmas cards and blank cards for any occasion.

• They offer keen insights into current design trends, messaging styles, and formats that resonate with buyers.

• Choose the best greeting card styles to sell based on customer preferences.

• Use Gelato's print on demand services as an efficient solution for producing and distributing greeting cards.

Let's jump right in and explore the top 20 most popular types of greeting cards that you can sell to maximize profits.

1. Birthday greeting cards

With a wide array of designs and messages, these cards can help convey heartfelt emotions and make the recipient feel cherished on their birthday. Here are a few tips to elevate your birthday cards: 

• Give it personal touches: Adding the recipient's name, a handwritten note, or even a custom design with a personal stamp can make the card feel unique and special.

• Use high-quality materials: Using premium paper and vibrant inks can make your cards more appealing and luxurious.

• Experiment with innovative designs: Think outside the box with interactive elements like pop-ups saying happy birthday, detachable keepsakes, or creative fold lines.

2. Thank you cards

Whether it's for a gift received, an act of kindness, or someone's presence at a special event, these cards carry a personal touch that no other medium can match. Here's how you can make them pop:

• Incorporate innovative design elements: Make your cards visually appealing by using unique fonts, vibrant colors, or playful illustrations.

• Include a memorable keepsake: Consider adding small tokens like stickers or bookmarks, which can remind the recipient of your appreciation for years to come.

• Tailor the tone to the occasion: Match the tone of your card to the nature of your relationship with the recipient. A formal thank-you card might suit a colleague, while a friendly note is best suited for a friend.

3. Holiday greeting cards

These cards cater to various holidays and are perfect for spreading cheer and goodwill during festive times. Here are some tips to make your holiday cards stand out: 

• Use festive designs: To capture the essence of the holiday, incorporate vibrant colors, holiday-themed illustrations, and seasonal symbols such as Christmas trees for a Christmas card, menorahs, or turkeys for Thanksgiving. 

• Add personalized messages: Personalize the card by including the recipient's name and a heartfelt message or note. This makes it feel more special and unique.

• Include interactive elements: Consider adding pop-ups saying Merry Christmas, stickers, or other interactive features that engage the recipient and add an element of surprise.

4. Get well soon cards

These cards carry messages designed to provide comfort and show that you care, offering a touch of warmth during difficult times. Here's how you can make these cards stand out:

• Write uplifting messages: Choose cards that feature encouraging words to help lift spirits and create a positive mindset.

• Use comforting designs: Soft colors and soothing images create a calming effect, giving the recipient a sense of peace.

• Tap into diverse themes: Options range from funny and light-hearted to deeply empathetic, allowing the sender to match the recipient's preferences and personality.

5. Congratulations cards

These cards offer a heartfelt way to share in someone's joy, from taking an exam to landing a dream job or celebrating a significant life event. Here are our tips for making these cards shine:

• Use personalized messages: Adding a personal touch through customized messages can make your card more meaningful and memorable and show the person giving the card's personal interest. 

• Decorate with stylish designs: Choose unique and eye-catching designs that stand out from the usual market offerings. Consider modern, elegant, or even whimsical styles.

• Incorporate trends: Stay updated with current design trends, such as minimalistic art or hand-lettering, to appeal to contemporary tastes.

6. Sympathy cards

Losing a loved one is one of life's most challenging experiences. Sympathy cards are crucial in offering comfort and reminding the grieving that they are not alone. Here's how:

• Express sorrow: Use sincere words from the heart, such as "I am deeply saddened by your loss" or "My heart goes out to you during this difficult time."

• Offer solace: Share messages that offer solace, like "May you find comfort in the loving memories you shared" or "Wishing you peace and strength during this challenging period."

• Show support: Words of support can be incredibly uplifting. Consider phrases such as "I am here for you, now and always" or "Please know that you can reach out to me anytime you need."

7. Wedding cards

Whether you're congratulating newlyweds or sending well-wishes as they start their lives together, several styles and messages can make your cards stand out:

• Traditional designs: Elegant and classic motifs and intricate illustrations featuring lace, florals, or gold accents convey timelessness and beauty. 

• Modern styles: Sleek, contemporary aesthetics with clean lines and minimalistic touches cater to the tastes of today's couples. 

• Heartfelt sentiments: Warm, sincere words that capture the joy and significance of the occasion are always a hit. 

8. Anniversary cards

Whether it's a first anniversary or a golden jubilee, anniversary cards provide a wonderful way to express heartfelt emotions and commemorate the journey of togetherness. Here's how:

• Romantic messages: Capture the essence of the relationship with sweet and heartfelt words.

• Milestone-specific designs: Tailor your card designs for anniversaries such as the 10th, 25th, or 50th, with respective elements like tin, silver, and gold themes.

• Photographic memories: Incorporate spaces for cherished photographs highlighting key moments in the couple’s journey.

9. New baby cards

Cards for newborns are a delightful way to celebrate the arrival of a little one and congratulate the new parents. Consider using the following elements to create standout new baby cards: 

• Sweet and whimsical designs: Think cute animals, pastel colors, and playful patterns.

• Heartfelt messages: Include words of congratulations and well-wishes for the new parents and baby.

• Gender-specific and neutral options: Offer cards for boys and girls and gender-neutral designs to cater to various preferences.

10. Graduation cards

These celebrate academic milestones and achievements and are a great way to acknowledge students' hard work and dedication. Here are some ways to make these cards stand out:

• Inspirational messages: Include quotes and words of wisdom to inspire and motivate new graduates as they embark on their next journey.

• Graduation symbols: Designs featuring caps, diplomas, and graduation gowns are popular and instantly recognizable.

• Multi-purpose functionality: Cards that double as keepsakes, like those with detachable bookmarks or photo slots, offer lasting value.

11. Encouragement cards

Everyone needs a little boost to get through life’s toughest times. These cards can uplift spirits, build confidence, and offer a sense of solidarity. Here are some tips for their design: 

• Uplifting messages: Include positive and inspiring quotes to motivate and empower the recipient.

• Relatable themes: Themes like overcoming obstacles, perseverance, and self-belief resonate well.

• Universal appeal: Make your cards suitable for all age groups and demographics to maximize their reach.

12. Love and friendship cards

Whether you're celebrating lifelong friendships or reminding someone how much they mean to you, these cards are versatile and always cherished. Here's how you can make them pop:

• Design: Opt for heartfelt and artistic designs that capture the essence of love and companionship.

• Messaging: Thoughtful messages can warm hearts. Include quotes, personal notes, or simple “I love you” statements.

• Occasions: These cards aren’t just for Valentine’s Day or Friendship Day. They’re great for any time you want to make someone feel special.

13. Mother's Day cards

Mother's Day cards are cherished by moms everywhere as a heartfelt token of love and appreciation. Here are some ways to make them distinctive: 

• Elegant designs: Intricate floral patterns, delicate illustrations, and chic typography can make each card a work of art.

• Photo options: Cards with space for family photos or childhood memories add an extra layer of sentimentality.

• Handwritten sentiments: Including space for handwritten notes adds a personal touch that makes each card unique and memorable.

14. Father's Day cards

Father's Day cards are the perfect way to show appreciation for all the dads out there. Capture the essence of what makes dads special with designs and messages that stand out: 

• Humor: Funny cards are always a hit, bringing a smile to Dad's face. Whether it's a joke about his dad jokes or a hilarious cartoon, these cards add a touch of laughter to his special day.

• Sentiment: Heartfelt messages that convey gratitude and love. These cards are perfect for expressing your appreciation.

• Customizable: Personalize with names, photos, or inside jokes. These cards allow you to add a unique, personal touch, making them a one-of-a-kind keepsake. 

15. Valentine's Day cards

These cards cater to many recipients—from romantic partners to friends and family members. Here are some ways to make these cards special:

• Romantic themes: Classic hearts, roses, and love quotes never go out of style. These elements exude timeless romance, making them perfect for Valentine's Day cards. 

• Inclusive messages: Representing a variety of relationships, including LGBTQ+ couples, friends, and family, broadens your market.

• Artistic designs: Beautiful illustrations and creative artwork make the card stand out as a keepsake. Artistic designs can range from hand-painted watercolors to intricate digital illustrations.

16. New home cards

Moving into a new home is a big milestone worth celebrating. Here are a few ideas to make your new home cards stand out: 

• Warm welcomes: Send heartfelt messages that make recipients feel at home even before they've unpacked.

• Hand-drawn illustrations: Consider unique, artistic designs that capture the essence of what home means.

• Inside tips: Include recommendations for local spots like cafes, parks, or shops to help them explore their new neighborhood.

17. Retirement cards

These cards are a fantastic way to show appreciation and best wishes for someone stepping into a new phase of life. Retirement cards can have various tones and styles: 

• Humorous messages: Lighten the mood with funny quips about no more early alarms or endless free time.

• Heartfelt wishes: Convey genuine emotions with messages of gratitude, respect, and well-wishing for their future.

• Design elements: Incorporate elements like gold foil, elegant typography, or serene imagery that signify celebration and relaxation.

18. Apology cards

Sometimes, a simple "I'm sorry" is all it takes to mend a fractured relationship, but finding the right words can be challenging. Well-designed apology cards can make all the difference:

• Soft color palettes: Using gentle and soothing colors can help create a calming effect on the recipient.

• Empathy-focused designs: Illustrations and designs that convey empathy can soften the blow and show that you truly understand and regret your actions.

• Blank inside: Cards that leave room for a personal message allow individuals to express feelings and apologies.

19. Religious cards

These cards can address various religious occasions, offering solace, joy, and guidance. Here are some tips to make your religious cards stand out: 

• Incorporate religious symbols: Integrate crosses, stars, or other religious motifs to communicate the card’s theme.

• Use scripture or quotes: Adding relevant Bible verses or inspirational quotes can make the card even more special.

• Opt for elegant design: Elegant fonts and tasteful designs resonate well with the audience, giving the card a more premium feel.

20. Blank cards for any occasion

Blank cards are the chameleons of the greeting card world, offering endless possibilities for personalization. But how can you make these cards stand out in a crowded market? Here's how: 

• Unique artwork: To grab attention, use distinctive and eye-catching designs. Consider modern art, whimsical drawings, or elegant patterns.

• Versatile design: Create aesthetically neutral designs that can be used for multiple occasions. This increases the card’s usability for different events.

• Eco-friendly options: Use sustainable materials to appeal to eco-conscious consumers. Environmentally friendly options are increasingly popular.

We explored 24 innovative ways to cherish your memories in the form of photo books, from family albums to fitness journeys. Now, it's time to make those ideas a reality. 

Gelato offers the perfect solution for creating high-quality, customizable photo books that bring your stories to life. 

With Gelato, you can easily design your photo book using intuitive tools, ensuring a professional finish. Features include a variety of templates, delightful layouts, and vast personalization options, ensuring every page reflects your unique style. Gelato's global print network ensures your photo book is perfectly printed and delivered quickly, no matter where you are. 

Sign up for Gelato today and choose a subscription plan that suits your needs to preserve your memories in style!

What should be included in a photo book?

Include a mix of high-quality photos, captions, dates, and personal anecdotes. Add mementos like scanned tickets or letters for more context. Design elements such as backgrounds, borders, and layouts enhance visual appeal. Organize chronologically or thematically for a cohesive story.

How many photos should be in a photo book?

The number of photos in a photo book depends on its size and purpose. Typically, aim for 20-100 images. Ensure you have enough space for captions and avoid overcrowding pages. The balance between photos and text creates an engaging and visually appealing layout.

What to write in a photo book?

Include heartfelt captions, names, dates, quotes, and short stories behind each photo. Personal anecdotes and fun facts add a unique touch. Vary the text to complement the visual narrative, making the memories even more vivid. Keep it simple but meaningful to enhance the overall experience.

How can I make a photo album more interesting?

Mix up layouts, use varied backgrounds, and add personalized captions or anecdotes. Incorporate mementos like ticket stubs or drawings for a personal touch. Play with themes and sections to keep it dynamic. Your creativity and personality will shine, making your photo album engaging and unique.