Trending on Etsy: Current Etsy search trends to watch

Are you constantly trying to keep up with the latest Etsy trends to no avail? Sometimes, it can feel like the platform is moving at lightning speed. But don’t worry—it’s easy to get lost in the whirlwind of new ecommerce trends.

In this blog post, we will explore some of the key products trending on Etsy, from personalized keepsakes that tug at heartstrings to eco-friendly products that align with conscious consumerism, to help you catch up with what's making waves. 

But that’s not all—we'll also show you how to harness the power of Gelato’s tools to meet constantly changing demands and boost your shop’s success.

• By understanding what shoppers are searching for, you can tailor your product offerings to meet current market demands.

• Capitalize on high-demand categories like personalized products, eco-friendly items, and digital downloads. It's all about the "me" factor! Personalized products remain a top seller on Etsy.

• Eco-conscious consumers are on the rise. Offering eco-friendly products can give you a competitive edge. But don't limit yourself! Explore a variety of trending categories to attract new audiences.

• Utilize Etsy's "Trending Now" and "Editors' Picks" sections to find inspiration and align with current trends. You can also join Etsy seller forums and communities to stay informed and share insights about market shifts.

• Leverage Gelato's global print network and free design tools to quickly create and sell custom merchandise without inventory hassles for your own store.

What's capturing the hearts of Etsy shoppers this season? Let's dive right into the hottest trends of 2024 and see which search terms and product categories are seeing a surge in popularity and dominating the search bars. 

Personalized products

One of the biggest trends on Etsy right now is personalized products. Here’s a look at what’s trending in personalized goods: 

• Home decor: Personalized wall art, custom signs, and monogrammed pillows add a unique touch to any home.

• Gifts for special occasions: Customers seek personal and meaningful gifts, such as engraved cutting boards or custom photo albums, from birthdays to weddings.

• Apparel: Customizable shirts, hoodies, and baby clothes are popular for gifting or special events.

Wall art and prints

Shoppers flock to Etsy for unique wall art and print pieces that reflect their personalities and enhance their spaces. 

Here's a list of the various styles that cater to every taste:

• Abstract art: Perfect for those who love modern and contemporary styles, abstract art adds a splash of color and intrigue to any room.

• Botanical prints: These nature-inspired works, whether featuring delicate flowers or lush green leaves, bring a breath of freshness into homes.

• Vintage posters: Ideal for a nostalgic touch, vintage posters and retro-inspired prints can transport viewers to another era.

Eco-friendly products

Etsy shoppers increasingly seek sustainable, eco-friendly products, increasing their search volume. Here are some eco-friendly products you can offer at your Etsy shop to attract environmentally aware customers: 

• Bamboo products: Bamboo cutlery, toothbrushes, and fabric are highly sought after for sustainability and durability.

• Organic beauty: Shoppers are increasingly interested in organic and cruelty-free skincare and beauty products, making this category a hot one.

• Upcycled creations: Unique items crafted from repurposed materials appeal to the eco-conscious crowd looking for distinctive, eco-friendly choices.

Home goods

Etsy shoppers continually search for unique home goods to elevate their living spaces. Here are some of the top home goods that are on the top of Etsy Trending searches:

• Decorative pillows: Customizable and colorful pillows that add a touch of personality to any room.

• Handmade ceramics: Beautiful, one-of-a-kind pottery pieces that stand out in kitchens and dining rooms.

• Unique lighting: Artistic and innovative lighting solutions, including vintage lamps and handmade chandeliers.

Wedding and celebration items

Weddings and celebrations are evergreen categories on Etsy, with shoppers always looking for unique wedding gifts and ways to commemorate special moments. Here are some options you can offer these shoppers:

• Decorations: Think rustic wedding signs, elegant table centerpieces, and custom banners to personalize the big day.

• Invitations and stationery: High-quality, beautifully designed wedding invites and save-the-dates set the tone for any celebration.

• Bridal party gifts: Unique gifts for bridesmaids, groomsmen, and the wedding couple, such as personalized robes or glassware.

Jewelry

Jewelry remains a classic favorite on Etsy search results. If you're looking to capture the interest of Etsy shoppers, staying updated with the latest jewelry trends can be a game-changer. Here's what’s hot right now: 

• Personalized pieces: Think of name necklaces, custom engraving, and birthstone jewelry. Personal touches make these items highly sought after.

• Beaded bracelets: Versatile and stylish, they often feature natural stones, making them a hit for those who love boho-chic fashion.

• Vintage finds: Retro and antique-inspired pieces are gaining traction among shoppers who love a touch of nostalgia.

Pet supplies

If you’re a pet lover or cater to an audience that adores their furry friends, pet supplies are a trending niche on Etsy. Here’s what’s trending: 

• Customized pet tags: Pet owners love adding a personal touch to their pets' accessories, especially tags. Think of custom shapes, names, and even engraved messages.

• Pet apparel: From cozy sweaters to funny costumes, stylish pet clothing options are hitting top search results. Offer seasonal outfits to capitalize on holidays and special occasions.

• Eco-friendly pet products: Sustainability is key for many pet owners. Items like biodegradable poop bags and organic toys are trending as eco-conscious choices for pet care.

Outdoor and gardening

Getting back into nature has never been more popular, and that's evident in the surge of outdoor and gardening products on Etsy. Here’s what’s trending on the platform: 

• Gardening tools: High-quality, aesthetic tools are in high demand as people look to make their gardening tasks both effective and stylish.

• Outdoor decor: Items like fairy lights, garden statues, and unique planters can transform any outdoor space into a cozy haven.

• DIY garden kits: These kits are perfect for those starting their gardening journey, offering everything needed to grow herbs, flowers, or vegetables.

Digital downloads

Digital downloads are a hot commodity on Etsy right now. A bonus with selling digital goods is that you don't have to worry about inventory or shipping. Here's what you can offer shoppers:

• Planners and journals: Digital planners are perfect for staying organized without waiting for shipping.

• Invitations and cards: Digital invitations and cards are a quick and easy solution for birthdays and weddings.

• Educational materials: Resources like worksheets and lesson plans are in high demand, especially for homeschooling parents.

Handmade gifts

Handmade gifts are a cornerstone of the Etsy marketplace, offering a personal touch that mass-produced items simply can't match. Here's what’s trending in the search engines of the handmade gifts category: 

• Hand-painted items: From custom portraits to unique canvases, hand-painted gifts add a personalized and artistic flair.

• Artisan candles: Scented and soy candles with custom labels or unique designs make perfect handmade gifts.

• DIY craft kits: Kits that allow recipients to create something themselves are incredibly popular, offering both a gift and an experience.

Vintage items

Old is gold! That's why vintage items are gaining massive popularity on Etsy, offering a nostalgic charm that shoppers are drawn to.. Here's what's trending in the vintage category: 

• Retro fashion items: Items from the '60s, '70s, and '80s are returning, including vintage dresses, jackets, and accessories.

• Antique home décor: From mid-century modern furniture to rustic farmhouse decorations, antique home décor adds character and history to any space.

• Classic books and vinyl records: Perfect for those who appreciate physical media's classic appeal.

Craft supplies

Craft supplies are a vital part of the DIY trend that's taking over Etsy. Let’s find out what's popular in the craft supplies category right now. 

• Junk journal kits: These kits are a hit with scrapbookers and journal enthusiasts who want to add a vintage touch to their projects.

• Ephemera: Vintage-inspired paper goods ideal for scrapbooking, journaling, or mixed media art.

• DIY kits for adults: These are tailored for mature audiences interested in more intricate and sophisticated projects.

Holiday-specific items

As the holiday season approaches, shoppers seek unique and meaningful gifts that make their celebrations special. From Halloween products to Christmas gift ideas, here are some in-demand holiday-themed products to consider: 

• Valentine's gifts: Personalized jewelry, custom love notes, and cute couple-themed items dominate the scene.

• Mother's Day gifts: Custom photo albums, handcrafted jewelry, and personalized pieces are highly sought after.

• Father's Day gifts: Personalized tools, custom drinkware, and unique hobby-related items make great presents.

Health and wellness products

The demand for health and wellness products on Etsy has skyrocketed as more customers seek holistic and natural ways to enhance their well-being. If you want to get in on this trend, consider these popular product categories: 

• Yoga accessories: Eco-friendly yoga mats, straps, and blocks for a mindful exercise experience.

• Natural skincare: Handmade soaps, lotions, and creams free from harsh chemicals.

• Herbal teas: Loose-leaf or bagged teas crafted to support various aspects of health, from digestion to relaxation.

Staying ahead of the curve is crucial for building a successful Etsy business. Here are some ways to discover the hottest trends before everyone else:

Trending Now section

Stay updated with Etsy's "Trending Now" section to catch what's hot in real-time. This feature showcases popular products flying off the virtual shelves. Use it to see what buyers are currently searching for and purchasing, giving you the edge to adapt your store’s offerings quickly. 

Whether it's unique jewelry pieces or seasonal decor, keeping an eye on the "Trending Now" section helps you align your creations with current customer interests, maximizing your sales potential.

Editors' Picks section

Dig into Etsy's Editors' Picks for a curated selection of trending items handpicked by Etsy's team. This section is a treasure trove of inspiration, showcasing unique and innovative products that align with current trends. 

By watching what catches the editors' attention, you can gain insights into emerging trends and customer preferences, helping you tailor your offerings to match market demand. This curated collection often highlights some of the best Etsy has to offer!

Etsy seller forums and communities

Explore Etsy seller forums and communities to pick the brains of experienced sellers and stay updated on emerging trends. These spaces are gold mines for tips, tricks, and firsthand accounts of what's hot in the market. 

Engaging with fellow Etsy sellers can provide you with new perspectives and innovative ideas for your store. Remember to share your experiences and insights—collaboration often leads to valuable networking and unexpected opportunities.

Third-party tools

Third-party tools can give you a competitive edge on Etsy by providing insights and analytics. One standout tool is Alura. It offers a comprehensive suite of keyword research. 

This platform provides a keyword tool to identify trending keywords and long tail keywords, undertake trend analysis, and product optimization, which can boost your Etsy SEO strategy. Whether you’re new to the platform or an established seller, Alura helps you discover high-demand items and tailor your listings for maximum visibility.

Staying attuned to the latest trends can be a game changer as you navigate the dynamic world of Etsy. From personalized products to eco-friendly items, tapping into evolving trends will keep your Etsy shop buzzing with sales. 

Here’s the good news—you can partner with Gelato to properly leverage these Etsy trends. With our print on demand services and global network, sellers can quickly create and sell custom merchandise that meets market demands without the hassle of inventory management. From t-shirts and mugs to wall art and phone cases, Gelato offers a wide range of products that can be easily personalized to fit the latest trends.

Our free design tools make it simple to create stunning designs that resonate with your target audience. Whether you're a seasoned designer or just starting a business, Gelato's platform has everything you need to bring your design ideas for t-shirts, mugs, wall art, phone cases, tote bags, and photo books to life.

Sign up for Gelato, choose a subscription plan that suits your needs, and get started with turning today's trends into tomorrow's bestsellers!