Gelato has set out on a mission to empower global ecommerce and the creator economy to serve any customer overnight with any customized product. Today the fast-growing Norwegian tech company releases its first sustainability report, which highlights how Gelato’s local production model is strengthening local businesses and communities, minimizing waste and reducing carbon emissions.
“Our approach to sustainability goes beyond Gelato and our care for the planet. We also empower people and communities by allowing every human being to become their own business owner. As our customers’ businesses scale, so do the local production partners and communities that fuel their growth,” says Gelato Founder and CEO Henrik Müller-Hansen.
The ongoing pandemic and border closures, as well as the increase in shipping costs, have demonstrated the strength and resilience of Gelato’s network. We already have more than 100 local production partners, and in 2020, 83 percent of orders were produced in the same country as where they were delivered.
“We believe that Gelato can play a role in moving away from mass production to mass customization, and from centralized to decentralized production. By expanding our network and enabling millions of ecommerce entrepreneurs to grow their global business, we are also making it possible for consumers to make choices that are better for people and the planet," says Müller-Hansen.
ENVIRONMENT - Reduce environmental impact
SOCIAL - Positive impact on people
GOVERNANCE - Act with responsibility
Gelato’s mission is to empower global ecommerce and the creator economy to serve any customer overnight with any customized product.
Gelato’s platform and network of more than 100 local production partners across the world, including Brazil, Russia, India and China, enables ecommerce entrepreneurs and creators to sell their designs on custom products such as clothing, wall art and books to customers anywhere, and have them made and delivered where and when they need them. Because the products are made on demand and closer to where they are delivered, delivery is faster and waste and carbon emissions are reduced, while also removing the seller’s need to manage inventory or cross-border shipping. Faster, smarter, greener.
Gelato has offices in 11 countries, including Brazil, Chile, China, Estonia, India, Japan, Russia, Sweden, the U.S. and the U.K . Its headquarters is located in Oslo, Norway.
How Gelato is rethinking sustainability - Sustainability Report 2020
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