Trending ecommerce products: What's hot in online sales

Looking to stay ahead in online sales? Discover the hottest trends in ecommerce products that are shaping the digital marketplace. From innovative tech gadgets to stylish lifestyle essentials, we delve into what's trending and why these products are flying off virtual shelves.

Whether you're an entrepreneur seeking new opportunities or a savvy shopper keeping up with the latest trends, this article explores the must-have items driving online sales. 

Get ready to explore the future of ecommerce and uncover key insights into consumer preferences and market dynamics.

• Explore a diverse range of top 38 trending products, from organic kids' clothing to personalized mugs, catering to various consumer preferences and market demands.

• Leverage the growing demand for athleisure and sustainable fashion with products that reflect current lifestyle trends, such as men's sportswear and women's hoodies.

• Capitalize on the nostalgia market with customizable photo books and canvas wall art, appealing to consumers seeking personalized home decor and memorable gifts.

• Meet consumer needs across different categories, such as beauty products, gaming accessories, and pet accessories, tapping into expanding markets driven by lifestyle and health-conscious trends.

We've assembled a list of the most in-demand products that appeal to various target markets, ensuring high-profit margins and a successful ecommerce business.

Let's explore the top 38 trending products to sell online in 2024. 

1. Hats

Hats are a thriving category in ecommerce, appealing to fashion-conscious consumers and outdoor enthusiasts alike. The global hat market has seen robust growth, driven by streetwear, athleisure, and sustainable fashion trends. According to recent data, searches for hats online have surged, reflecting their popularity as statement pieces and functional accessories. 

Platforms like Shopify report significant sales volumes for hats, steadily increasing year-over-year. Moreover, the rise of customizable hats, allowing consumers to personalize designs with logos or artwork, has further boosted their appeal.

2. Organic kids & baby clothing

Parents are becoming increasingly conscious of the environmental impact and safety of the clothes they choose for their little ones. Organic kids' clothing, made without harmful chemicals or damaging processes, ensures that the child's sensitive skin is not exposed to irritants. It's a rapidly growing niche product that presents a considerable opportunity for your ecommerce store to attract eco-conscious and health-conscious consumers.

Statistics indicate a rising trend in searches and sales for organic children's apparel. For instance, search volumes for terms like "organic baby clothes" and "organic kids' clothing" have steadily increased over recent years. Sales figures in this category show substantial growth, with ecommerce platforms like Etsy and Amazon reporting strong demand for organic kids' clothing lines.

3. Men's sportswear

Health and fitness trends are booming, especially with a surge in home workout routines. High-quality men's sportswear is essential for comfort, performance, and durability. With the rise of home workout routines, these products are in high demand, making them a trending item for any online business. Sellers can tap into this trend by offering various styles, fabrics, and personalized sportswear, further enhancing customer appeal.

According to recent data, searches for men's sportswear, including activewear, gym wear, and athletic apparel, have shown consistently. Ecommerce platforms report substantial sales figures for men's sportswear, reflecting its appeal to both active individuals and those embracing casual, sporty styles in everyday wear. The global market for men's sportswear continues to expand, driven by innovations in performance fabrics, increased health awareness, and the popularity of sports-inspired fashion trends.

4. Women's hoodies

The rise of athleisure and the remote working trend has driven the popularity of women's hoodies. They're versatile and cozy and easily transition from a relaxed work-from-home outfit to a stylish casual look. This product can attract customers to your online store looking for the hottest trends in the comfortable yet fashionable athleisure product category.

Searches and sales for women's hoodies have been consistently high, especially during colder months. Platforms like Shopify and Etsy report strong demand, with specific designs and customization options driving sales.

5. Photo books

The digital age has not decreased the charm of physical photo books; in fact, it's grown substantially! People love having a tangible collection of their memories, beautifully printed and bound. They make meaningful gifts and keepsakes. This is a great opportunity for ecommerce stores to sell products online that appeal to the nostalgia market.

Photo books continue to be popular for commemorating special occasions and preserving memories. Companies like Shutterfly and Mixbook report steady sales growth, particularly around holidays and milestone events.

6. Canvas wall art

Personalized canvas wall art lets consumers express their style or display cherished photos in their homes. This high-demand product category has seen an increase in search volume, driven by the increased interest in home décor. Sellers benefit from the high customization and personal touch associated with canvas wall art, often leading to higher profit margins for your ecommerce business.

Canvas prints are widely popular for home decor. Online retailers such as Society6 and Art.com note significant interest in canvas wall art, with customizable options driving consumer engagement.

7. Custom phone cases

The smartphone accessories market is huge, and custom phone cases are top-selling. Phone cases offer a simple and affordable way to personalize their mobile phones. From displaying a favorite photo, art, or a bold color, phone cases are an extension of personal style. The high search interest for customized phone cases indicates a potential for immediate sales.

Custom phone cases remain a staple in the accessories market, with consumers seeking unique designs and personalization. Shopify and Printful report high demand, particularly among younger demographics.

8. Premium men's & women's clothing

Premium clothing is a consistent best-selling product. High-quality clothing items like t-shirts, long-sleeved shirts, and tank tops are essentials. This trend allows you to attract customers to your ecommerce store who value quality and are willing to pay for longevity and comfort. Sellers can profit from this by offering durable, high-quality clothing, leading to repeat purchases and customer loyalty.

Premium clothing brands are experiencing increased sales, driven by quality-conscious consumers. Platforms like Farfetch and Net-a-Porter report strong growth in this segment.

9. Men's & women's organic clothing

Following the organic kids' clothing trend, men's and women's organic clothing is also rising. This niche product could attract eco-conscious consumers to your shop. Consumers appreciate the reduced environmental impact and the health benefits of shopping and wearing organic. The growing trend provides a profitable niche for sellers interested in sustainable fashion.

Organic clothing is gaining traction due to sustainability concerns. Brands like Patagonia and Everlane report growing sales driven by eco-conscious consumers.

10. Cards

Despite being a simple product, greeting cards never go out of style. The consistent demand for greeting cards proves it's a high-profit product for ecommerce businesses. They offer a tangible way to express emotions and celebrate special occasions. The card market presents consistent sales opportunities throughout the year, catering to various events and holidays. Gelato's design editor provides all the tools you need to create your unique offerings.

Greeting card sales in the U.S. amounted to approximately 6.5 billion units annually. With a significant increase in digital and personalized card options, online searches for greeting cards peak during holidays like Christmas, Valentine's Day, and Mother's Day.

11. Personalized mugs

Personalized mugs are best-selling products that are cheap to produce, can be highly customized, and appeal to a broad target audience, offering high profitability for sellers. Your ecommerce store could attract more organic traffic by offering a customizable product. Mugs are the perfect gift or a fun way to enjoy a morning coffee.

The global market for personalized mugs is expected to grow exponentially. Online platforms report a steady increase in searches and sales for custom mugs, driven by their popularity as gifts for special occasions like birthdays and holidays.

12. Baby & kids hoodies

Hoodies for kids are very popular because they combine practicality with style. They offer warmth, comfort, and fashion for children. This product category has shown consistently high profit margins thanks to their constant demand. Selling these in your online store could lead to increased ecommerce sales. 

The children's apparel market, including hoodies, is steadily growing. Online retailers see heightened demand for personalized and themed hoodies for children, particularly during back-to-school and holiday seasons.

13. Acrylic and aluminum prints

This niche product category appeals to consumers looking for modern, sleek ways to display their favorite images. As a seller, acrylic and aluminum art prints attract a more upscale market willing to spend more on unique home décor, resulting in potentially high profit margins for your ecommerce business.

The market for personalized wall art, including acrylic and aluminum prints, is expanding rapidly, with personalized home decor products experiencing significant growth. Searches for acrylic and aluminum prints show a growing trend towards customizable and high-quality interior decorations.

14. Personalized calendars

Personalized calendars offer a unique mix of functionality and sentimentality, whether for personal use or as gifts. They are particularly popular at the end of the year, providing sellers with a predictable annual sales peak.

Online searches for personalized calendars increase during the holiday season. The market for custom calendars benefits from recurring annual demand and personalization options such as photo uploads and event markers.

15. Men's long sleeve shirts

Long-sleeved shirts are a staple in men's fashion. They're versatile and suitable for various occasions, and the ability to personalize these shirts adds a unique selling point, appealing to a wide range of consumers.

Sales of men's apparel, including long-sleeve shirts, account for a substantial portion of ecommerce clothing sales. Seasonal variations and fashion trends influence the popularity of long-sleeve shirts, with notable peaks during the autumn and winter months.

16. Men's and women's sweatshirts

As comfort continues to dominate fashion trends, sweatshirts have grown in popularity. The demand is consistently high, providing sellers with a reliable product to stock.

Sweatshirts are among the top-selling apparel items online, with significant growth in athleisure and casual wear segments. Personalized and branded sweatshirts see increased demand during promotional events and seasonal changes in weather.

17. Business cards

A professional business card makes a strong first impression. Despite our digital world, physical cards remain a standard networking tool. Sellers can cater to professionals, from entrepreneurs to large corporations, ensuring steady demand.

Companies like Moo and VistaPrint report ongoing demand, particularly from professionals and small businesses.

18. Men's & women's tank tops

Tank tops have consistently high demand, especially in the spring and summer. They offer comfort and style, and their customization potential allows sellers to cater to various tastes and styles, widening their customer base.

Tank tops are popular items in ecommerce, particularly for athletic wear. Search volume for tank tops spikes in warmer regions and during fitness seasons like New Year's resolutions and summer fitness goals.

19. Tote bags

Tote bags are both eco-friendly and practical. They are an excellent alternative to plastic bags and can be stylishly personalized, making them a favorite among consumers. The reusable bag market is growing, allowing sellers to contribute positively to the environment while profiting.

Tote bags are versatile accessories and eco-friendly alternatives to plastic. Etsy and Amazon Handmade report strong sales, with customizable designs driving consumer interest.

20. Women's long sleeve shirts

Women's long-sleeve shirts are a top-selling item with a high search volume. Selling these in your ecommerce store could help increase sales. The versatility of long-sleeved shirts makes them a wardrobe essential for women. They are suitable for various occasions, and the ability to customize them adds a unique selling point, attracting many consumers.

The women's long-sleeved shirts market is expanding, driven by fashion trends favoring versatile and comfortable clothing options. Online retailers report steady sales and increasing interest in personalized designs and seasonal collections for women's apparel.

21. Stainless steel travel mug

Stainless steel travel mugs are hot in the travel accessories market. Perfect for on-the-go lifestyles, these mugs keep beverages at the desired temperature and are leak-proof. They appeal to busy professionals, travelers, or anyone needing a mobile beverage solution. Sellers benefit from these items' broad appeal and high functionality, making them a profitable addition.

Stainless steel travel mugs are popular for their durability and eco-friendliness. Retailers like Yeti and Hydro Flask note high demand, particularly among outdoor enthusiasts and commuters.

22. Art supplies and DIY crafting kits

Selling art supplies and DIY crafting kits online caters to a creative and craft-loving audience. These products appeal to hobbyists, educators, and artists looking for quality materials conveniently delivered to their doorstep.

The global market for art supplies is growing and is driven by increasing interest in DIY crafts and home decor projects. Search volumes for DIY crafting kits and art supplies surge during holidays and periods of increased indoor activities

23. Beauty and personal care products

The beauty and personal care industry thrives online, offering a wide range of skincare, haircare, and cosmetics perfect for selling as ecommerce products across global markets, allowing brands to reach diverse demographics and offer personalized products.

Online sales of beauty and personal care products have grown significantly in recent years, accelerated by the shift towards online shopping during the pandemic. Search interest in skincare products also saw an increase year-over-year, indicating strong consumer demand and growth potential.

24. Aromatherapy products

Aromatherapy products, including essential oils, diffusers, and scented candles, are popular for their therapeutic benefits and stress-relieving properties. Ecommerce platforms facilitate easy access to various aromatherapy products that cater to health-conscious consumers.

The global market for essential oils is expected to keep growing and is driven by increasing consumer awareness of natural health remedies. Search volumes for aromatherapy products peak during cold and flu seasons, as well as during stressful periods

25. Vitamins and supplements

Another popular ecommerce product is vitamins and supplements. These essential health products are sought after by consumers looking to boost immunity, support overall health, and address specific nutritional needs. Ecommerce provides a convenient platform for purchasing these products with ease and reliability.

The growth of the online market for vitamins and supplements is driven by health-conscious consumers and the convenience of online shopping. Search volumes for specific vitamins and supplements show spikes correlating with health trends and seasonal wellness focuses.

26. Gaming accessories

Gaming accessories, including controllers, headsets, and gaming chairs, are in high demand among gamers seeking enhanced gameplay experiences. Ecommerce platforms offer a vast array of gaming accessories, appealing to a global audience of gaming enthusiasts.

Global gaming accessories sales are fueled by the growing popularity of eSports and online gaming communities. Search interest in gaming accessories peaks during major gaming events and new product releases.

27. Recreation and fitness equipment

Recreation and fitness equipment cater to individuals looking to stay active and pursue outdoor or indoor fitness activities. Ecommerce platforms make it easy to sell a wide range of equipment, from yoga mats to bicycles, facilitating access to fitness solutions globally.

The global market for fitness equipment is growing, driven by increasing health awareness and the popularity of home gyms. Online searches for fitness equipment surge during New Year's resolutions and seasonal fitness trends.

28. Pet accessories

Pet accessories, including toys, beds, and apparel, cater to pet owners seeking comfort and style for their furry companions. Ecommerce platforms can offer a diverse selection of pet accessories, tapping into a growing market of pet lovers worldwide.

The global pet accessories market is projected to grow exponentially, driven by pet humanization trends and increased spending on premium pet products. Search volumes for pet accessories spike during holidays, pet adoption seasons, and pet-related events.

29. Planners and organizational tools

Planners and organizational tools are essential for individuals and businesses aiming to enhance productivity and time management. Ecommerce platforms provide a convenient way to browse and purchase a variety of planners and tools tailored to different organizational needs.

Sales of planners and organizational tools significantly increased during the pandemic, with a growing focus on remote work and home organization. Online searches for planners peak at the beginning of the year and during back-to-school seasons, reflecting consumer readiness for planning and goal setting.

30. Outdoor adventure and camping gear

Outdoor adventure and camping gear appeal to outdoor enthusiasts seeking quality hiking, camping, and exploration equipment. Ecommerce platforms offer a wide range of gear, from tents to survival kits, catering to diverse outdoor activities and environments.

The global market for outdoor equipment and gear is growing and is driven by increasing participation in outdoor recreational activities. Search volumes for outdoor adventure gear peak during summer months and holiday seasons, aligning with peak outdoor travel periods.

31. Bedding, blankets, and pillows

Bedding, blankets, and pillows are essential home decor items that offer comfort and style to consumers. Ecommerce platforms provide a convenient shopping experience for various bedding products, catering to different preferences and home decor styles.

Online sales of bedding and related products surged during the pandemic as consumers focused on home comfort and redecorating efforts. Search interest in bedding peaks during seasonal changes, holidays, and major shopping events like Black Friday and Cyber Monday.

32. Gardening supplies

Gardening supplies, including tools, seeds, and planters, cater to gardening enthusiasts and homeowners looking to enhance their outdoor spaces. Your ecommerce platform can offer a diverse selection of gardening products, facilitating access to gardening solutions year-round.

The global market for gardening tools and supplies is expected to grow rapidly, driven by increasing urban gardening trends and home landscaping projects. Online searches for gardening supplies peak during spring planting seasons and holidays like Mother's Day and Earth Day.

33. Natural and organic cleaning products

Natural and organic cleaning products appeal to environmentally conscious consumers seeking safer alternatives for home cleaning. Ecommerce platforms offer a variety of eco-friendly cleaning solutions, catering to a growing market of sustainability-focused shoppers.

The global market for natural cleaning products is driven by increasing consumer awareness of environmental issues and health concerns. Search volumes for natural cleaning products show steady growth, reflecting consumer preferences for non-toxic and biodegradable cleaning solutions.

34. Car parts and accessories

Car parts and accessories cater to automotive enthusiasts and vehicle owners looking to enhance performance, aesthetics, and functionality. Ecommerce platforms offer a wide range of automotive products, from replacement parts to custom accessories, serving a global market of car enthusiasts.

The online auto parts and accessories market is driven by increasing vehicle ownership and the shift to online shopping. Search interest in car parts and accessories peaks during seasonal maintenance periods, new vehicle launches, and automotive events.

35. Cooking utensils

Cooking utensils are essential tools for home cooks and professional chefs alike, facilitating meal preparation and kitchen efficiency. Ecommerce platforms offer a variety of cooking utensils, from basic kitchen tools to specialized gadgets, catering to diverse culinary needs and preferences.

Online sales of kitchen utensils saw significant growth during the pandemic, with consumers focusing on home cooking and kitchen upgrades. Search volumes for cooking utensils peak during holiday seasons, culinary events, and the introduction of new cooking trends and gadgets.

36. Travel accessories and gear

Travel accessories and gear cater to travelers seeking convenience, comfort, and style during their journeys. Ecommerce platforms offer a wide range of travel products, from luggage and travel organizers to travel-sized toiletries, enhancing consumers' travel experience worldwide.

The global market for travel accessories is driven by increasing international travel and the demand for functional and fashionable travel products. Search volumes for travel accessories surge during holiday seasons, peak travel periods, and major travel planning events like travel expos and festivals.

37. Subscription boxes

Subscription boxes provide curated products and experiences delivered regularly to subscribers' doorsteps. Ecommerce platforms facilitate the subscription box model, offering various themed boxes, from beauty and wellness to gourmet foods and hobbies.

The subscription box market is growing due to consumer demand for personalized and convenient shopping experiences. Search interest in subscription boxes peaks during holiday gift-giving seasons, reflecting their popularity as gifts and recurring indulgences.

38. Self-care and wellness products

Self-care and wellness products cater to consumers prioritizing health, relaxation, and personal well-being. Ecommerce platforms offer diverse wellness products, from skincare and aromatherapy to fitness equipment and mindfulness tools, supporting holistic lifestyles.

The global market for wellness products is growing due to increasing consumer awareness of health and well-being. Online searches for self-care and wellness products show consistent growth, with spikes during wellness months, health awareness campaigns, and stress management periods.

Discovering how to find trending products online to grow sales is crucial for staying competitive. Businesses can identify lucrative opportunities by leveraging data-driven insights to maximize sales and effectively capture market trends by following the tips below to find a trending product. 

Google Trends

Google Trends is a powerful tool for discovering trending items and products based on search interest over time. By analyzing keyword trends, businesses can gauge consumer interest and seasonal fluctuations. This data helps identify emerging trends and understand regional preferences. 

For instance, insights from Google Trends can reveal spikes in searches for specific products during holidays or events, guiding businesses in timely promotions and inventory management. 

Social media platforms

Social media platforms like Instagram, TikTok, and Pinterest offer valuable insights into trending products through user-generated content and engagement metrics. By monitoring hashtags, comments, and shares, businesses can identify products gaining popularity among influencers and consumers. 

Trending products often go viral on social media, driving significant attention and sales. Leveraging social listening tools helps track consumer sentiment and preferences in real time, enabling agile product strategies. 

Ecommerce platforms and marketplaces

Ecommerce platforms and marketplaces like Amazon, eBay, and Etsy provide valuable data on top-selling products and emerging trends. Sales rankings, customer reviews, and product categories offer insights into consumer preferences and market demand. 

Monitoring competitor activity and product listings helps identify gaps and opportunities in the market. Utilizing marketplace analytics tools provides comprehensive data on sales volume, pricing trends, and customer behavior, facilitating informed decision-making.

While selling trending ecommerce products can be highly profitable, it comes with its own set of challenges. Here are some common hurdles you may face and effective solutions to overcome them:

1. Market saturation

As trends become popular, many sellers may start offering similar products, leading to increased competition. To stand out in a saturated market, focus on differentiation by offering unique value propositions, such as superior quality, exclusive features, or exceptional customer support.

2. Product lifecycle

Trending products often have a short lifespan, as new trends emerge quickly. To overcome this challenge, continuously monitor the market and adapt your product offerings accordingly. Stay ahead of the curve by researching upcoming trends and diversifying your product range.

3. Inventory management

Managing inventory for trending products can be tricky, especially if demand fluctuates. Implement effective inventory management systems and work closely with suppliers to ensure timely restocking. Consider partnering with a reliable print on demand provider like Gelato to minimize inventory risks.

4. Brand reputation

Selling trending products can impact your brand reputation if customers perceive them as low-quality or gimmicky. To mitigate this risk, focus on curating high-quality products, providing accurate product descriptions, and offering exceptional customer service to build trust and loyalty.

The ecommerce industry is constantly evolving, and predicting the next trending products can give you a competitive edge. While it's impossible to predict with absolute certainty, certain trends and consumer behaviors can provide insights into potential future trendy products. Here are some factors to consider when assessing future trends:

• Technological advancements: Keep an eye on emerging technologies and their potential impact on consumer behavior. For example, augmented reality (AR) or artificial intelligence (AI) advancements may give rise to new product categories.

• Changing consumer preferences: Monitor shifts in consumer lifestyles and preferences, as they often indicate potential opportunities. For instance, increasing focus on wellness and sustainability may drive demand for related products.

• Economic and environmental factors: Consider macroeconomic trends and environmental concerns that can shape product demand. For example, as energy costs rise, energy-saving devices may gain traction.

• Demographic shifts: Analyze demographic changes and how they impact consumption patterns. As younger generations become key consumers, their preferences and values will shape future trends.

• Market disruptors: Stay informed about disruptive business models and industry innovations that have the potential to reshape the ecommerce landscape.

By closely monitoring these factors and conducting ongoing market research, you can position your business to anticipate future trends and capitalize on emerging product opportunities.

Navigating the ecommerce landscape and identifying trending products can be streamlined with Gelato, the world's largest platform for local print on demand. By enabling entrepreneurs and global brands to sell and produce custom products locally across 32 countries, Gelato connects businesses to a potential customer base of five billion worldwide. 

Our free-to-use model ensures you only pay for ordered products. Additional benefits are available through Gelato+ and Gelato+ Gold subscriptions, which offer discounted shipping, premium mockups, stock images, and an advanced personalization tool. 

Sign up for Gelato today to empower your ecommerce journey, capitalize on global markets, and elevate your business in 2024.

How do you source products to sell online?

Sourcing products for online sales involves researching trends, identifying reliable suppliers, and negotiating favorable terms. It's crucial to consider product quality, market demand, and profitability to ensure a competitive edge in ecommerce.

How do you start selling products online?

To start selling products online, choose a niche, set up an ecommerce store on platforms like Shopify or Amazon, and optimize product listings with compelling descriptions and high-quality images. To drive traffic and sales, implement digital marketing strategies, such as SEO and social media campaigns.

Is it hard to be successful in ecommerce?

Ecommerce success can be challenging but it’s entirely possible! It requires understanding the market, meticulous planning, and strategic execution. Essential factors include a user-friendly website, high-quality products, effective marketing, and excellent customer service. When you partner with Gelato, we streamline the production and delivery processes, making it easier for businesses to focus on design and marketing.

What is the highest-paid ecommerce niche?

The highest-paid ecommerce niche is subject to fluctuation based on consumer trends. However, as of now, niches such as health and wellness, high-end fashion, and tech gadgets often see high profitability.