Top 17 profitable product ideas and how to find yours

In ecommerce, finding the perfect product can be your ticket to financial success. Whether you're a seasoned seller or just starting your ecommerce journey, keeping your finger on the pulse and staying in tune with emerging trends and what customers want is key.

This guide reviews the most profitable product ideas for 2024 and provides practical tips on how to spot and capitalize on these trends. With the right approach and a bit of market prowess, your next big hit could be just around the corner.

Let’s explore these exciting business opportunities and discover your ecommerce goldmine!

• Identifying and capitalizing on emerging product trends is key to finding profitable opportunities in ecommerce. Staying updated on market demands can help you uncover potential high-revenue products.

• The guide highlights 17 promising product categories for 2024, including wall art, clothing, drinkware, and electronic accessories. Each offers significant growth potential in the ecommerce space.

• Leveraging tools like SEO analytics, social media platforms, and competitor analysis can provide valuable insights for developing successful product ideas tailored to your target audience.

• Actively seeking and using customer feedback can guide your product development process, ensuring that your offerings align with consumer needs and preferences.

• Utilizing print on demand services is a low-risk, scalable strategy that allows for quick product launches, helping ecommerce businesses meet customer demand with custom, high-quality items.

Here's a curated selection of high-demand product ideas to skyrocket your ecommerce business in 2024. From home decor to electronic accessories, these products are tailored to capture consumer interest and drive sales.

1. Wall art

Now is the time to start producing wall art. While the global wall art market size was valued at a whopping $20.40 billion in 2021, it’s projected to continue to increase at a compound annual growth rate (CAGR) of 5.6% for the next seven years. To get involved in the lucrative wall art market, you can experiment with a range of print on demand product types, such as:

• Acrylic prints

• Canvas prints

• Foam prints

• Wood prints

• Framed posters

• Ready to hang posters

2. Clothing and accessories

Clothing and accessories are products that will forever hold valuable income opportunities for ecommerce businesses. In 2023, the global clothing and accessories market was valued at an incredible $1.3 trillion, with continuous growth expected in the coming years. To get your cut of this opportunity, consider high-quality print on demand products like:

• Tote bags

• Unisex sweatshirts

• Men’s t-shirts and women’s t-shirts

• Men’s hoodies and women's hoodies

• Organic kid’s clothing

• Baby clothing

3. Drinkware

Between the booming food industry and huge demand for aesthetic and eco-friendly drinkware, it’s no surprise the global drinkware market value is $28.2 billion and is projected to reach $50.20 billion by 2032. With no slowdown in sight, stay ahead of the competition and consider the use of POD services to develop customized drinkware products, including:

• Latte mugs

• Travel mugs

• Color changing mugs

• Ceramic mugs

• Water bottles

4. Electronic accessories

Nearly every consumer has some type of accessory for their electronics, especially phone cases. The mobile phone protective case market alone is expected to reach a value of $35.81 billion! Ecommerce operators should consider incorporating electronic accessories when brainstorming new product ideas, including the following phone cases:

• Slim cases

• Clear cases

• Flexible cases

• Biodegradable cases

• Double-layered Tough cases

5. Home decor items

Home decor items are a timelessly popular product category for ecommerce businesses, thanks to the perpetual demand for stylish and functional living spaces. Incorporating a variety of print on demand home decor products allows businesses to offer personalized, trend-setting items that cater to diverse consumer tastes.

According to Statista, in 2024, the revenue in the home décor market segment worldwide amounts to an impressive $133.60 billion. This market is projected to experience steady growth, with an annual increase of 3.89% (CAGR 2024-2029).

You can tap into this booming market and offer personalized, trend-setting items such as: 

• Throw pillows

• Blankets

• Wall tapestries

• Rugs

• Custom lampshades

• Curtains

• Tablecloths

6. Stationery and office supplies

The rise of remote work and the increasing demand for personalized office environments have made stationery and office supplies a profitable niche for ecommerce businesses. The continuous demand for both aesthetic and practical office supplies fuels this growth.

According to Statista, the size of the office supply market is forecast to reach nearly 273 billion U.S. dollars by 2025, around 33 billion more than in 2019, when it reached 240 billion U.S. dollars.

To capitalize on this lucrative market, consider offering a diverse range of stationery and office supplies, such as: 

• Customized notebooks

• Personalized planners

• Branded sticky notes

• Desk calendars

• Mousepads

• Personalized pens

7. Bags and luggage

Bags and luggage products offer promising opportunities for ecommerce entrepreneurs due to their consistent demand among consumers. Whether for travel, work, or daily use, these items are essential and frequently updated, making them a reliable market to enter.

According to Statista, in 2024, the revenue in this market worldwide is estimated to be US$187.60 billion. It is projected to experience an annual growth rate of 3.93% (CAGR 2024-2028).

To tap into this expanding market, consider these products, including: 

• Tote bags

• Drawstring bags

• Duffel bags

• Backpacks

• Messenger bags

• Fanny packs

• Travel bags

8. Health and wellness products

Health and wellness products have seen a tremendous surge in demand, especially after the global focus on healthy living and self-care. This makes it a lucrative industry for ecommerce operators to enter.

According to McKinsey and Company, health trends will define the $1.8 trillion global wellness market in 2024. Their latest Future of Wellness survey finds that consumers take greater control over their health and expect companies to provide effective, science-backed solutions.

Explore various print on demand (POD) health and wellness products to cater to the ever-growing market, such as: 

• Yoga mats

• Fitness apparel

• Wellness journals

• Aromatherapy diffusers

• Activewear

9. Pet accessories

As pet ownership steadily rises, so does the demand for various pet accessories. This promising growth trajectory further emphasizes the profitability of entering the pet accessories market for your ecommerce business. 

According to a report by SkyQuest Technology, the Global Pet Care Market size was valued at $222.93 billion in 2019 and is poised to grow from $235.41 billion in 2023 to $384.42 billion by 2031, growing at a CAGR of 5.6% in the forecast period (2024-2031).

To capitalize on this growing market, you can explore a range of pet accessories, such as: 

• Pet bandanas

• Custom pet bowls

• Pet clothing

• Personalized pet tags

• Custom pet beds

• Pet toys

10. Jewelry and accessories

Jewelry and accessories are timeless products with a strong market presence and profitability. This steady growth presents a lucrative opportunity for ecommerce businesses to tap into this evergreen market. 

According to Statista, the revenue in the worldwide jewelry market is projected to reach a staggering $310.90 billion in 2024. This market is expected to experience an annual growth rate of 3.53%, according to CAGR for the period 2024-2028.

To cater to the diverse tastes of consumers, consider offering a variety of high-quality jewelry such as: 

• Custom engraved bracelets

• Personalized name necklaces

• Ring sets

• Leather and bead bracelets

• Charm anklets

• Earrings and ear cuffs

11. Outdoor and travel gear

Outdoor and travel gear products are in high demand due to the growing interest in adventure activities and travel. These products cater to the needs of enthusiasts seeking reliable and innovative gear for their outdoor experiences and make for a good business venture. 

According to Statista, the revenue generated in the outdoor equipment market worldwide amounted to $26.3 billion in 2024. From 2024 to 2028, this market will experience an annual growth rate of 5.98% CAGR.

Here are some of the most accessible product ideas in this category: 

• Hiking backpacks

• Camping tents

• Travel pillows

• Portable water filters

• Travel organizers

• Outdoor clothing

• Portable solar chargers

12. Beauty and personal care products

Beauty and personal care products are essential in consumers' daily routines, offering a steady demand for ecommerce businesses. The market's broad range allows for specialization in various sub-niches, catering to different beauty and self-care needs.

According to Media Infoline, in a report by Statista, this market segment will generate a revenue of $646.20 billion in 2024. The market is expected to grow at an annual rate of 3.33% (CAGR 2024-2028). 

Here are some product ideas to explore in this niche: 

1. Organic skincare products

2. Hair care products

3. Makeup

4. Men’s grooming products

5. Bath bombs and salts

6. Anti-aging products

7. Nail care

13. Fitness and sports equipment

The increasing focus on health and fitness has driven demand for fitness and sports equipment. With more people engaging in home workouts and outdoor activities, this market offers various products to support diverse fitness goals.

According to Statista, this market has generated a revenue of $171.6 billion in 2024. It is projected to experience an annual growth rate of 5.86% (CAGR 2024-2028).

Here are some product ideas to explore in this category:

• Yoga Mats

• Resistance Bands

• Fitness Trackers

• Exercise Apparel

• Home Gym Equipment

• Running Accessories

14. Books and educational materials

Books and educational materials represent a booming market within the ecommerce industry. This category covers a wide range of products, catering to the continuous demand for learning resources, making it a stable and lucrative niche.

According to the IMARC Group, this market size has grown steadily in recent years. The IMARC Group expects the market to reach $127.5 billion by 2032, showing a growth rate (CAGR) of 3.1% during 2024-2032.

Here are some product ideas to explore for this category:

• Children's activity books

• Personalized notebooks

• Language learning books

• Exam preparation guides

• Online course materials: 

15. Seasonal and holiday items

Seasonal and holiday items offer a dynamic market with high demand during specific times of the year. The consistent popularity of festive celebrations and decorations ensures a profitable niche with opportunities for unique and creative product offerings.

According to predictions by eMarketer, US holiday retail ecommerce sales will break records this year, reaching $271.58 billion — a 9.5% increase from 2023.

The product ideas under the category that you can explore include:

• Artificial Christmas trees

• Christmas lightings

• Holiday ornaments

• Decorative items

• Tableware and kitchen accessories

• Gift wrap and packaging

16. Smart device accessories

The market for smart device accessories is experiencing robust growth, driven by increasing smartphone penetration and advancements in smart technologies. Offering a variety of accessories can meet the growing consumer need to enhance and protect their devices.

According to Technavio, the mobile phone accessories market is projected to increase by $34.21 billion at a CAGR of 5.18% between 2023 and 2028.

Here are the products to explore in this category:

• Protective cases and screen protectors

• Wireless chargers and power banks

• Smartwatches and fitness trackers

• Wireless earbuds and headphones

• Smart home devices

• Portable Bluetooth speakers

• VR headsets and accessories

17. Candles and aromatherapy products

Candles and aromatherapy products are in high demand due to the increasing focus on wellness and self-care. These products offer therapeutic benefits and create a calming atmosphere, appealing to consumers seeking relaxation and natural solutions.

According to Statista, this market is projected to reach $6.32 billion in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.33%, resulting in a projected market volume of US$9.87 billion by 2029.

Here are some product ideas that you can tap into:

• Essential oil candles

• Wax melts

• Diffusers

• Aromatherapy kits

• Scented soy candles

• Roll-on blends

• Bath and body oils

• Aromatherapy jewelry

• Air quality appliances

Want to develop new product ideas that attract customers and develop a competitive ecommerce business? There are several approaches you can take to inspire your brainstorming process. 

From leveraging print on demand product development tools and services to enhancing your market research, consider these six methods to create products to sell online.

1. Look at social platforms and forums

Social media platforms and forums are a cost-effective source of market research that many ecommerce professionals use to brainstorm new product ideas. With roughly 4.9 billion social media users worldwide, social networks, including Instagram, Pinterest, and TikTok, are jam-packed with a vast selection of consumer interests. That makes social media a go-to destination for inspiration!

To locate relevant customer insight on a social media platform, research hashtags using keywords related to your brand’s particular industry, product type, or target market. From here, you can locate potential competitors to gauge the consumer demand behind new product lines and review related user profiles to reveal product ideas that are already trending.

Outside of social media market research, you can also use social forums like Reddit and Quora to gain information on top trending product ideas and product-sourcing methods. With your product niche or industry in mind, you can find threads dedicated to your specific market. Similar sellers regularly share valuable product insight and data to help you draft new ideas.

2. Use SEO analytics tools

As with social media insight, search engine optimization (SEO) data can also be used to understand trending items across general target markets and particular locations. When selling products online, SEO analytics tools create a wealth of search data that exposes the current consumer demand for specific items and reveals emerging markets other sellers have yet to tap into.

For instance, Google Trends is a popular SEO tool for regional and global search data. Entering product keywords such as “abstract coffee mugs” or “customizable calendars” into Google Trends helps assess the current search volume as well as the (arguably more important) anticipated future search volume. This data helps identify a growing market that can give your brand a competitive edge.

For those with an existing business website, Google Analytics is another valuable SEO tool to pull data that further aid in product development. Google Analytics provides the general search terms used by buyers to locate your brand’s website. Inside this search data, you may learn new search terms or phrases that can spark potential product ideas and names related to your brand.

3. Browse trending products on online marketplaces

When developing new product ideas for your store browse trending products on online marketplaces such as Amazon and Etsy. The awesome thing about research on online marketplaces is the uninterrupted access to thousands of high-demand product ideas. Plus, each idea comes equipped with first-party customer insight and reviews!

As the largest ecommerce retailer in the world, Amazon should be your first area of research when brainstorming top products to sell online. Amazon’s Best Sellers lists encompass more than 40 product types and include the top-selling items in each product category based on the number of sales. These lists may contain a new in-demand product type that aligns with your brand!

If your ecommerce store focuses more on niche products (or a niche market segment), you should also consider conducting market research on Etsy. As the largest ecommerce marketplace for unique, handmade, and customizable products, Etsy is perfect for sourcing new product design inspiration while learning the particular product specifications you may want to consider.

4. Ask your customers for feedback

Your existing customer base is the most valuable source of insight for new product ideas. When selling products online, it’s vital to collect and harness the power of customer feedback after each incoming order. Feedback can help shop owners make more calculated business decisions that improve the customer experience and help to keep product offerings appealing to existing and new customers.

SurveyMonkey and Google Surveys are among the many customer feedback tools to create surveys for post-purchase distribution. To support well-rounded customer feedback, be sure to include questions that allow customers to rate their experience, express any product pain points, and recommend any updates they would like to see in the future.

Ecommerce businesses with a strong social media presence can also use their current brand following to help discover new product opportunities. From live streams on Facebook to polls on Instagram, it’s wise to run new product ideas by a loyal following who are much more inclined to give honest opinions and general recommendations.

5. Explore trend publications

Trend publications are often an overlooked source of product information and pertinent data that can be very useful when mapping out top-selling products and designs. Trend publications dive deep to uncover consumer data that highlights various in-demand products and up-and-coming product ideas and discussions that are gaining the attention of other entrepreneurs.

Trend Hunter is a leading example of a trend publication that aims to provide entrepreneurs with the data they need to drive successful product development and customer retention. Trend Hunter is the world’s largest trend publication, offering users an innovative dashboard that presents daily product insights and recommendations tailored to your specific product market.

With the data you pull from trend publications like Trend Hunter, it can become far easier to brainstorm and tweak new product ideas so that they properly align with your overall brand. With data-backed product decisions, you can potentially lower the risk of your ideas falling through and negatively impacting your business investments (though with POD, the investment is minimal).

6. Conduct competitor market research

Whether you offer one-of-a-kind, customized digital products or mass-produced products for everyday consumption, you must always keep an eye on your competitors. In the ecommerce sector, the competition pool is quite vast. When developing new products, failing to stay ahead of competitors will only cause you to fall behind.

The above market research channels, especially social media and SEO analytic tools, will help to determine your top competitors. With these competitors in mind, you can routinely review new product releases and keep your finger on the pulse of upcoming promotions. This information can help you fill any gaps in your competitors’ existing product offerings and establish you as a preferred retailer.

Outside of product offerings, it may also be wise to monitor your competitors’ following. Because your competitors' followers will likely align with your target market, it’s wise to monitor their social media discussions and marketplace reviews. Here, you can identify customer pain points that can be used during product brainstorming to help you stay ahead of the competition.

These methods to generate new product ideas will help you brainstorm winning ideas and also reveal the top products your existing and potential customers prefer. Once you find your chosen products, reliable print on demand services like Gelato can instantly bring them to life.

Whether you sell water bottles for customers with a healthy lifestyle, baby products for growing families, or sustainable products for customers seeking a greener everyday life, Gelato has high-quality products for you. Gelato’s print on demand model is a low-risk, all-reward method for an array of customizable products that is just as scalable as it is sustainable.

Start expanding your ecommerce product line with Gelato print on demand today!

What is a product idea?

A product idea is a concept or blueprint for a new retail item that an ecommerce business can manufacture, market, and sell to a particular audience. Its purpose is to detail the key features and design elements of a new item, particularly its purpose and how it’s different from other products currently marketed and sold to a similar target audience.

What is a good product to create?

A good product to create is any item that generates high search volume and drives continuous sales. For product types, items like wall art and drinkware both experienced spikes in search volume that have earned sellers considerable profit. Popular items like clothing, car accessories, beauty products, and pet products have continuous consumer demand, which makes them a safe option to sell.

What are some unsuccessful product ideas?

Unsuccessful product ideas usually fail due to poor market research, poor quality, or being too niche. Items like obsolete tech gadgets, low-quality apparel, or overly complicated devices often miss the mark. To avoid these pitfalls, it's crucial to identify consumer demand accurately and ensure product quality.