How to get more views on Etsy: 12 proven strategies

Etsy makes for the perfect platform where creativity meets commerce for all types of sellers and artists. Increasing visibility is key if you're an Etsy seller looking to boost your store's performance. Drawing more eyes to your unique products can enhance your Etsy sales and customer base—but how do you get more views on Etsy? 

This guide will walk you through the proven strategies on how to get more views on Etsy, from optimizing your listings for search engines to leveraging social media. Plus, we'll show you how Gelato's range of customizable products can help you create exclusive items that attract buyers.

So, let's dive in and discover how to take your Etsy store soar to new heights!

• You can enhance the visibility of your Etsy shop by optimizing your listings with relevant search terms and detailed descriptions.

• High-quality photos and engaging product descriptions are also crucial to improving the listing quality score, as well as attracting and retaining potential buyers.

• Frequent updates, new product additions, and running promotions can keep your Etsy storefront dynamic and appealing.

• Leveraging social media, query matching, keyword research, and participating in the Etsy community can drive external traffic to your shop.

• Utilize Gelato’s print on demand services to offer unique products and streamline order fulfillment through Etsy integration.

Etsy shop views refer to the number of times potential customers have seen your shop or its listings. These views are crucial indicators of your shop's visibility and performance, impacting your overall sales and growth. Monitoring views can help identify successful strategies and areas for improvement in your Etsy store.

Understanding the factors that influence Etsy shop views is essential for crafting a successful strategy. Here's a look at what affects your Etsy shop views: 

• Listing quality score: Ensure your listings are well-optimized with high-resolution images, detailed descriptions, and relevant keywords. This improves both the user experience and your search ranking. 

• Search engine optimization (SEO): Using the right keywords in titles, tags, and descriptions can help your products appear in both Etsy search results and on the Google search engine.

• Customer reviews: Positive reviews build trust and encourage new customers to view and purchase your products. Aim to provide excellent service to garner more positive feedback.

• Engagement on social media: Actively promoting your Etsy shop on platforms like Instagram and Facebook can drive more traffic to your listings.

• Advertising and promotions: Leveraging Etsy ads and running promotions can boost your shop’s visibility, driving more views and potential sales.

Your Etsy shop's visibility isn't just about luck; it's about crafting and using a solid strategy. Here are twelve actionable steps to ensure your store gets the attention it deserves.

1. Optimize listings for Etsy search

When your products are well-optimized, they appear higher on Etsy's search results page, making it easier for potential buyers to find them. Here's how you can enhance your Etsy shop's SEO and ensure more users see your items: 

• Use relevant keywords: Incorporate specific and relevant keywords in your product titles, descriptions, and tags. Think about what search terms your target audience would use to find your products.

• Optimize your titles: Start your product titles with the most important keywords and ensure they are compelling yet concise to catch the buyer’s attention.

• Leverage tags: Use all available tags for each listing and include a mix of broad and niche keywords to cover different search intents.

• Write detailed descriptions: Provide clear, detailed, and keyword-rich descriptions that help with SEO and inform potential buyers about your product's features and benefits.

2. Upload high-quality photos

When selling on Etsy, product photos are often the first impression potential buyers get of your shop. Here's how you can get the best quality images:

• Use natural lighting: Natural light produces the best results, making your items look more appealing and true to color.

• Show multiple angles: Display your product from different perspectives. This helps customers get a full sense of the item.

• Include a scale reference: Show the size of your product by comparing it to a common object or placing it next to a ruler.

• Upload the highest resolution: Ensure your images are high resolution for clarity and detail when zoomed in by potential buyers.

3. Write detailed and engaging descriptions

Clear and compelling descriptions can differentiate your items from the competition and convert views into sales. Here's how you can write great descriptions:

• Be informative: Detail your product's materials, dimensions, and care instructions. The more information you provide, the fewer questions potential buyers will have.

• Tell a story: Share the inspiration behind the product or any interesting facts that make it unique. A compelling narrative can create an emotional connection with customers.

• Highlight benefits: Focus on what makes your product special. List any unique features or benefits that set it apart from similar items.

• Include a call to action: Encourage potential buyers to take the next step. Phrases like "Add to cart now" or "Don’t miss out" can provide a gentle nudge towards purchase.

4. Invest in Etsy ads

Creating a budget to invest in Etsy ads can be a game-changer for your store's visibility. Here’s how you can effectively utilize Etsy ads:  

• Set a budget: Determine how much you will spend on ads daily. Start with a modest budget and adjust based on performance.

• Choose the right listings: Promote best sellers or items with high conversion rates to maximize returns on your ad spend.

• Monitor and analyze results: Regularly check your ads' performance metrics. Etsy provides insights into views, clicks, and sales generated from ads, enabling you to refine your strategy continually.

• Run seasonal campaigns: Tailor your ads to coincide with holidays and special occasions, as these times often increase consumer spending.

5. Regularly update listings

When you refresh your content, you signal to Etsy's algorithm that your shop is active and engaged, which can positively impact your search rankings. Here's how you can go about doing this:

• Improve descriptions: Add new details, emphasize benefits, and ensure your descriptions are engaging and informative.

• Update photos: Replace outdated images with high-quality, compelling photos that showcase your products in the best light.

• Adjust pricing: Regularly check your competitors and adjust your prices to stay competitive while ensuring profitability. 

• Refresh stock levels: Keep inventory levels up-to-date to prevent overselling and to let customers know what's available.

6. Run promotions

Promotions attract new customers and encourage repeat purchases from existing customers. Here are some ways you can effectively run promotions in your Etsy shop: 

• Offer discounts: Consider giving a percentage off on select items or your entire shop. Shoppers love a good deal, and discounts can incentivize them to click on your listings.

• Provide free shipping: Everyone loves freebies! Offering free shipping, especially for a limited time, can entice buyers to choose your shop over others.

• Start loyalty programs: Reward your repeat customers with special discounts or free gifts. A loyalty program can encourage regular shoppers to return to your shop. 

• Include coupon codes: Distribute exclusive codes through your social media channels or email newsletter. This will drive traffic and help build a loyal customer base.

7. Promote on social media

Social media platforms provide a unique opportunity to connect with potential buyers, showcase your products, and build a loyal customer base. Here's how you can promote on these channels effectively:

• Utilize social media ads: Invest in social media advertising to target specific demographics, interests, and behaviors. This can help you reach a wider audience likely to be interested in your products.

• Leverage hashtags: Use relevant hashtags to increase the discoverability of your posts. Research popular and trending hashtags within your niche to connect with a broader audience.

• Run contests and giveaways: Host contests and giveaways to generate excitement and encourage users to share your content. This can significantly boost your reach and attract new potential customers.

• Collaborate with influencers: Partner with influencers in your niche to promote your products. Influencers can help you reach a larger, targeted audience and increase your brand's credibility.

8. Offer product bundles

One effective way to boost your Etsy shop views is by bundling products. Here's why product bundling is so crucial to your cause: 

• Increases perceived value: By combining complementary products, you can create a perceived value that's greater than the sum of its parts. Customers often feel they're getting a better deal, which can drive more sales.

• Encourages larger purchases: Product bundles encourage customers to buy more items in one go. This increases your sales and your shop's visibility as Etsy's search engine rises due to higher transaction volumes. 

• Clears out inventory: Bundling slow-moving items with popular products can help clear excess inventory. This strategy keeps your stock fresh and relevant while still delivering value to your customers.

• Enhances customer experience: Thoughtfully curated bundles can offer solutions to customer needs, making their shopping experience more smooth and enjoyable. Engaged customers are more likely to return and recommend your shop to others.

9. Engage in the Etsy community

Making connections within the Etsy community is a powerful way to increase your shop’s visibility and attract more views. Here's how you can go about doing this:

• Join Etsy teams: Participate in teams that match your interests or niche. These groups are fantastic for networking, discussing trends, and sharing promotional strategies.

• Join forums: Take part in Etsy forums where you can ask questions, share your experience, and help others. Active participation can position you as a helpful and knowledgeable member.

• Attend Etsy events: Etsy organizes many local and online events. Attending these events can provide learning opportunities and allow you to connect with fellow sellers.

• Collaborate with other Etsy sellers: Partnering with other Etsy sellers for promotions or product bundles can expose your shop to their customers, increasing your reach.

10. Encourage and showcase reviews

Not only do reviews build trust with potential buyers, but they also significantly contribute to your shop's visibility on Etsy search engine results. Here are some tips for soliciting and handling reviews:

• Directly ask for reviews: After completing a sale, send a follow-up message asking the customer to leave a review. A simple, polite request can go a long way.

• Respond to reviews promptly: Whether positive or negative, responding to reviews shows that you value customer feedback and are committed to improving your products and services.

• Display reviews on product pages: Use positive reviews as testimonials by featuring them on your product listings. This provides social proof and can influence new visitors to make a purchase.

• Offer incentives for reviews: Consider providing a small discount or a freebie in exchange for a review. Just ensure that you are compliant with Etsy's review policies.

11. Utilize Etsy SEO tools

These tools can help you identify high-performing keywords, optimize your listings, and ultimately drive more traffic to your store. Here are several Etsy SEO tools and tricks you can use:

• Keyword tools: Tools like Google Keyword Planner or Ubersuggest can help you find relevant keywords that potential buyers are searching for. Integrating these keywords into your listings will improve your search rankings.

• Analyze competitors: Look at top-performing Etsy shops like yours and analyze their keyword usage and listing strategies. This can provide you with ideas on how to improve your own listings.

• Monitor performance: Use Etsy's built-in analytics tools to track which keywords and listings perform best. This data can help you refine your SEO strategy.

• Utilize Google Analytics: Integrate your Etsy shop with Google Analytics to gain deeper insights into your audience and their behavior. 

12. Regularly add new products

Consistently adding new products to your Etsy store keeps your offerings fresh and engaging. Here's how:

• Showcases variety: Offering a wide range of products can appeal to customers' needs and preferences. By regularly updating your inventory, you expand your market reach.

• Conveys seasonal relevance: Adding seasonal products can attract buyers looking for timely items. Think about holidays, trends, and seasonal needs that your products can address.

• Helps test and learn: Introducing new items lets you test the market and understand customer preferences. Use insights from sales data to refine your product range and focus on best-sellers.

• Boosts promotional efforts: Launching new products can be a great way to run promotions or sales, draw attention to your shop, and entice visitors to explore more of your offerings.

As you implement these proven strategies, remember that consistency and creativity are key to increasing your Etsy shop views. Combining these tactics with the powerful offerings of a print on demand store can significantly elevate your store's appeal and functionality.

This is where Gelato takes the reins. 

Integrating print on demand services like Gelato can elevate your Etsy store’s exposure and performance. With Gelato's customizable product range and effortless integration, you can offer exclusive items to attract more customers while enjoying simplified order fulfillment through localized fulfillment centers in 32 countries. This powerful combination enhances your store's product offerings and optimizes your operations.

Ready to take your Etsy shop to the next level? Sign up for Gelato and choose a subscription plan that suits your needs!