Online visibility: 14 strategies to get your business discovered

Online visibility is crucial in today's digital age, where standing out among the crowd can significantly boost your business's success. Imagine flipping a switch that lights up your business in the vast online universe, making it shine bright for potential customers to see.

This is exactly what enhancing your online visibility can do! With the right strategies, from optimizing your web pages for search engine algorithms to engaging with your audience on social media, you can attract more traffic, build your brand, and increase sales.

Whether you're a small local shop or a growing enterprise, these 14 strategies will guide you through the digital marketing maze to ensure your business gets discovered by those who matter most.

• Adopting Gelato's global print on demand services can enhance product variety while reducing inventory-related costs and challenges.

• A strategic mix of SEO optimization, both global and local, and enhancing website user experience can greatly boost the online visibility of businesses.

• Concerted and focused efforts on content marketing, engaging potential customers on social media sites, and ensuring the speed and responsiveness of your website can significantly increase online traffic and brand credibility.

• Of the diversified approaches, paid advertising, influencer collaboration, video marketing, customer referral programs, and community participation create multiple touchpoints for customer engagement and ensure a wider reach and brand visibility.

• Continuous tracking and adjustments based on analytic insights, coupled with the building of authority through backlinks and crafting compelling content, are essential for a sustained online presence and thriving in a competitive market landscape.

Here, we outline 14 top-notch strategies designed to power your online presence and help your brand shine in the crowded ecommerce space. 

Let's dive in and discover how to get your business noticed in 2024.

1. Leverage global print on demand with Gelato

Enhance your ecommerce prowess by utilizing Gelato's innovative global print on demand services. Gelato allows your business to broaden its customer reach and product range without the hassles of inventory management.

Here's what you get:

• Global distribution network: Gelato offers a robust delivery network that fosters seamless order fulfillment across the globe, ensuring your products reach your customers quickly and efficiently.

• Wide product range: From customized apparel and home decor items to marketing materials, Gelato brings a plethora of options to diversify offerings in your store, helping you to meet the varied needs and preferences of your customers.

• Zero inventory costs: Print on demand means you only print what sells, eliminating warehousing expenses. This model allows for greater flexibility in testing new products without significant financial risk, making it easier to adapt and evolve your product line based on customer feedback and trends.

This approach not only streamlines operations but also significantly cuts down on waste, supporting a more sustainable business model. Plus, Gelato's advanced technology ensures high-quality printing, giving your products a professional touch that can set your brand apart in a competitive market.

2. Enhance search engine optimization

Online visibility begins with enhancing your Search Engine Optimization (SEO) strategy, which involves tailoring your website and content to rank higher in search engine results.

Here are a few strategies you can deploy:

• Researching relevant keywords: Use keyword research tools, like Ahrefs, to identify and integrate keywords that your target audience is likely to use when searching for your products or services.

• Optimizing your content: Ensure your content aligns with search intent and includes these relevant keywords strategically throughout.

• Improving site structure: A well-structured, user-friendly website encourages longer visitor stays and is more favored by search engines.

3. Develop a strong online presence across social media platforms

Building a robust online presence on social media isn't just about showing up – it's about standing out. Here's how to make your brand shine: 

• Choose the right platforms: Use platforms that your target audience frequents. These may include Facebook, Instagram, LinkedIn, Twitter, or Pinterest.

• Create quality content: Regularly create engaging, valuable social media posts that resonate with your audience. Include images, videos, and infographics for increased engagement.

• Engage with your audience: Respond to comments, encourage discussions, and address any customer concerns promptly. This will help to establish trust and build relationships.

• Consistent branding: Maintain a consistent brand voice, visual identity, and messaging across all platforms to enhance brand recognition.

4. Use content marketing to establish credibility and engage customers

Follow the steps below to cultivate engagement:

• Create high-quality content: Invest time in crafting informative, shareable content that addresses the specific needs of your audience.

• Publish consistently: Regular content updates keep your brand alive in the minds of your audience and foster engagement.

• Engage in guest posting: Extend your reach by publishing guest posts on authoritative blogs and websites relative to your niche - a great powerhouse to build credibility.

• Utilize social media: Use your social media accounts like Facebook, Instagram, and Twitter to promote your content, interact with your audience, and build a community around your brand. 

Unless you engage in paid ads, social media is one of the best yet free tools to drive organic traffic and increase online visibility.

5. Focus on local SEO for local businesses

Reaching the top of local search rankings is a crucial task for any local business. This is where local SEO kicks in: 

• Start with GMB: Deploy Google My Business to pinpoint your location and help search engines categorize your business. Recent data shows that 46% of all Google searches hold local intent.

• Targeting local keywords: Your locally-focused content should be optimized with these keywords to cater to the local audience.

• Build local backlinks: Getting a backlink from a reputable local website can enhance your visibility on search engines.

6. Optimize website speed and user experience

Ensuring that your website loads quickly and provides a seamless user experience can be a game-changer in enhancing your online visibility. 

Here's how: 

• Responsive design: Adopt a responsive design that adapts perfectly to various screen sizes. This ensures that your users can access your website's full functionality regardless of whether they're using a desktop, tablet, or smartphone.

• Fast loading speed: A slow-loading website can drive users away and harm your search engine rankings. Minimize HTTP requests, defer JavaScript loading, and optimize images to speed up your site.

• Mobile optimization: With the majority of internet traffic coming from mobile devices, it's crucial to ensure your site is mobile-friendly. This not only improves usability but also enhances your Google search visibility.

7. Utilize paid advertising

Not every online visibility strategy has to be organic; sometimes, paying for visibility can give your business the boost it needs. Paid advertising offers a variety of benefits: 

• Immediate results: Unlike organic SEO strategies that take time to grow, paid ads appear instantly on search engine results pages or social media feeds.

• Target specificity: You can tailor your ads toward specific demographics, interests, and keywords, ensuring your reach is both extensive and focused.

• Measurable ROI: Tools like Google Ads provide comprehensive data, allowing you to track your return on investment closely and adjust your strategy as needed.

So, don't hesitate to invest in paid advertising as a means to enhance your online visibility in 2024.

8. Engage with customers for increased brand visibility

Building a strong relationship with your customers leads to higher brand visibility. Here's how you can do this: 

• Interaction: From asking for feedback to responding to their queries, keep the conversation going.

• Use customer reviews and testimonials: Highlight customer reviews on your website and social media platforms to reinforce trust and authenticity.

• Personalized email marketing: Celebrate their milestones, offer personalized recommendations, and give them unique offers or exclusive previews through email marketing.

• Offer excellent customer service: Ensure their queries and concerns are addressed in a timely and effective manner, helping to create a positive brand perception.

9. Harness the power of influencer marketing

Influencer marketing can be a game-changer for boosting your online visibility in 2024. Here's how: 

• Reach broader audiences: Influencers have built a dedicated following. By collaborating with them, you can effectively reach and engage with new audiences.

• Increase credibility: Consumers trust influencers. Their endorsement can enhance your brand's credibility and authenticity.

• Magnify your content: Influencers can amplify your content, ensuring it reaches a wider audience and significantly enhances your online presence.

• Boost customer engagement: Influencer-driven campaigns can foster deeper audience engagement, further elevating your brand's visibility.

10. Incorporate video marketing into your strategy

With research suggesting websites with videos are 50 times more likely to rank on Google's first page, it's clear video content should be a crucial part of your digital strategy. Here’s how to start: 

• Storytelling: Focus on storytelling to capture the audience's attention and provide value.

• Explore all content formats: Produce various forms of video content, including podcasts, webinars, and infographics for variety.

• Optimization: Remember to optimize videos with relevant keywords and captions for SEO success.

• Color outside the lines: Think beyond traditional formats and consider creating engaging tutorial videos, behind-the-scenes tours, and customer testimonial compilations.

11. Create a customer referral program

A customer referral program can be an effective strategy to increase your business's online visibility and generate new leads. Implementing one involves incentivizing your current customers to refer their friends, family, or colleagues to your company. They will be more likely to trust a referral from someone they know. 

• Design a straightforward referral process: Create a clear, step-by-step process for referrals, ensuring it's easily accessible and understandable for all your customers.

• Offer enticing incentives: To motivate your customers to participate in the referral program, provide compelling rewards for both the referrer and the referred. Options include discounts on future purchases, cash rewards, or access to exclusive products or services. These incentives not only encourage participation but also enhance customer loyalty.

• Promote your referral program effectively: Visibility is crucial for the success of your referral program. Utilize every available channel to spread the word, including your website, social media platforms, and email marketing campaigns. Regular promotion ensures that your customers are constantly reminded of the benefits of referring new clients to your business.

• Encourage positive online reviews: Satisfied customers are often happy to share their positive experiences with others. Encourage this behavior by asking them to leave reviews on popular platforms or your website.

12. Participate in community and networking events

Engaging in community and networking events is an undervalued tactic for enhancing your business's online visibility. Here's how you can leverage this: 

• Join online forums and communities: Actively participate by sharing your expertise, answering questions, and providing valuable insights.

• Attend virtual networking events: This allows you to engage with other businesses, industry leaders, and potential customers.

• Be a host: Be proactive in organizing webinars, online Q&A sessions, or interactive live streams. This showcases your brand's authority in the field and attracts a wider online audience.

• Share insights: Publicize your participation in these events on your social media platforms, inviting your followers to join or tune in.

13. Build high-quality backlinks from authoritative websites

Strategically building high-quality backlinks is a powerful tool for amplifying your online visibility. It's all about establishing genuine connections with authoritative websites, which signal to search engines that your ecommerce site is a trustworthy source. 

• Guest blogging: Offering valuable content to be featured on respected blogs and websites in your niche.

• Local backlinks: Targeting reputable local websites for backlinks to boost local visibility for international ecommerce entities.

• Quality content: Creating engaging, useful, and shareable content that naturally encourages backlinks.

• Online PR: Utilizing PR strategies to gain coverage on authoritative digital platforms.

• SEO tools: Employ resources like Google Keyword Planner, SEMrush, or Ahrefs to uncover high-ranking keywords and adjust your content approach accordingly.

14. Enhance social media engagement with compelling content

Boosting your online visibility in 2024 requires you to utilize social media effectively. Here's how to go about it: 

• Content is king: You should create engaging, valuable content that speaks to your audience. Understand their needs and tailor your messages accordingly.

• Use multimedia: Incorporate videos, infographics, and interactive quizzes to enhance user engagement.

• Consistently publish content: Regular posting builds a following and keeps your brand at the forefront of your audience's mind.

• Deploy social sharing: Ensure your website content has social sharing options. This maximizes ROI and attracts leads by harnessing the power of your audience's networks.

Online visibility is not just about investing in SEO or social media marketing; it also hinges on the service and products you offer.

Imagine standing out from the crowd with a diverse product range involving custom printed t-shirts, personalized mugs, unique wall art, protective phone cases, heartwarming photo books, and so much more. 

That's the power of Gelato's on-demand printing—which not only amplifies your online visibility but also promotes a global distribution network without the headache of inventory management.

So why wait? Enhance your business's online presence by diversifying your offerings with Gelato today. Discover a subscription plan that aligns with your business objectives, and sign up to start making a real difference.