Summer products to sell: Best picks for seasonal success

As summer approaches, savvy entrepreneurs and artists seek the hottest products to boost seasonal sales. And with the summer heat in full swing, consumers are eager to purchase items that enhance their summer experiences. 

Whether you run an ecommerce store or a local shop, selecting the right summer products can make all the difference in achieving seasonal success.

This blog will explore the best summer picks, from trendy fashion pieces to essential outdoor gear, to ensure your business thrives during the hot summer days this year.

• Seasonal items such as travel mugs, summer outfits, water bottles, garden tools, and tote bags can meet customer demand and increase engagement.

• Monitoring competitors and using tools like Google Trends help you stay updated on market trends and consumer behavior.

• Effective social media promotion and seasonal marketing strategies, such as special sales, outdoor events, and themed website updates, can enhance sales.

• Customizing and selling trendy summer items through platforms like Gelato can attract customers and generate substantial profits during the summer season.

Offering seasonal products in your online store can have many benefits, from breathing fresh life into your product catalog to helping you meet customer demands for season-special items. 

Here are some additional advantages:

• Increased sales: By catering to seasonal trends, you tap into a market actively searching for these items. For instance, summer often witnesses a spike in spending on vacations, outdoor activities, and refreshing wardrobes.

• Enhanced brand image: With seasonal offerings, you position your brand favorably in the eyes of your customers by demonstrating that you're in tune with their demands and current trends.

• Higher customer engagement: New and exciting seasonal products can generate excitement in customers, encouraging them to shop from your store regularly. This can lead to increased traffic and overall engagement

Are you looking to maximize your sales this summer? We've compiled a list of the 32 best-selling summer products for the 2024 season. These top picks are sure to attract customers and boost your revenue during the hottest months of the year.

1. Summer wall art

As summer sets in with its vibrant colors and warm ambiance, it's the perfect time to refresh your home decor to match the season's energy. Summer wall art, a popular trend among interior decorators and homeowners, offers various designs, from oceanic themes to floral prints and abstract sunsets. 

These pieces can infuse your living space with a sun-kissed glow, creating an atmosphere of warmth and relaxation. Whether updating a single room or your entire home, summer wall art can complement your existing decor or serve as a standout feature. Design your custom poster or canvas print for a unique touch.

2. Tote bags

Tote bags are essential accessories for people of all ages, combining utility and style. Popular in summer, they serve as beach bags, grocery bags, picnic bags, or everyday purses. A major trend is custom tote bags, which can be personalized with logos, quotes, or unique designs. 

These customizations allow for personal expression and effective brand promotion. Businesses can use custom tote bags as promotional items, providing practical, stylish products that keep their brand visible. Thus, tote bags, especially custom ones, are functional and powerful tools for personal expression and branding.

3. Tank tops

Tank tops are a summer staple, beloved for their sleeveless design that ensures breathability and comfort. Ideal for indoor and outdoor activities, they pair effortlessly with shorts, jeans, and skirts, making them a versatile wardrobe choice to beat the hot weather. 

Tank tops come in a variety of colors, prints, and fabrics to suit different tastes. You can design your own tank top with custom designs with unique artwork or intricate details like lace trims and beaded embellishments, which offer fashionable options. Whether basic or elaborate, tank tops are popular and practical summer items.

4. T-shirts

T-shirts are the go-to attire for many during summer due to their light, breathable nature. They have evolved from plain undergarments to essential wardrobe staples, offering diverse designs, colors, and styles for self-expression. Online shopping has further expanded accessibility, providing a vast array of options from basic white tees to vibrant graphic designs. 

The convenience of browsing, comparing prices, reading reviews, and doorstep delivery makes online stores the perfect platform for finding the ideal summer t-shirts.

5. Travel mugs and water bottles

Travel mugs and water bottles are essential for anyone on the go. These containers offer convenience and hydration, perfect for commuting, gym sessions, or outdoor adventures. Travel mugs keep drinks hot or cold for extended periods, often featuring spill-proof lids. 

Water bottles, ideal for cold beverages, come in various styles and sizes, some with insulation to keep drinks cool. Both options provide practical solutions for enjoying your favorite beverages wherever you are.

6. Hats

Hats are a must-have accessory for summer, offering both style and practicality. They provide essential protection from the summer sun and add a fashionable touch to any outfit. From wide-brimmed sun hats perfect for beach days to trendy baseball caps for casual outings, there's a hat for every occasion. 

Popular styles for 2024 include straw hats, bucket hats, and visors, each catering to different tastes and needs. Incorporating a variety of hats into your summer product lineup can attract a broad customer base, ensuring your store stays on-trend and meets the demand for both function and fashion during the sunny season.

7. Beach towels

Beach towels are a summer staple, perfect for beach trips, poolside lounging, and picnics in the park. In 2024, stylish and functional beach towels are among the top-selling products, featuring vibrant colors, trendy patterns, and quick-dry materials. Consumers seek towels that are not only comfortable but also durable and absorbent.

Oversized options provide ample space for sunbathing, while compact, lightweight designs are great for travel. Eco-friendly and sand-resistant towels are also gaining popularity, catering to environmentally-conscious shoppers.

Offering a range of high-quality beach towels can attract customers looking to enhance their summer experiences with practical and stylish accessories.

8. Dresses

Dresses are a summer must-have, offering comfort and style during the hottest months. For 2024, expect vibrant colors, lightweight fabrics, and versatile designs that transition seamlessly from day to night. Flowy maxi dresses, chic sundresses, and breezy midi dresses dominate the trends, catering to various tastes and occasions. 

Look for bold prints, delicate florals, and classic stripes to add to your collection. These best-selling summer dresses keep you cool and make a fashion statement, perfect for beach outings, casual gatherings, or evening events. Stay ahead of the season with these must-have summer dresses.

9. Shorts

Shorts are a summer staple and one of the best-selling items for the 2024 season. They offer comfort, versatility, and style, making them a must-have for warm weather. Available in various designs, including denim, athletic, cargo, and tailored styles, shorts cater to diverse fashion preferences and activities. 

Lightweight and breathable fabrics ensure comfort during hot days, whether lounging at the beach, hiking, or enjoying a casual day out. With their blend of practicality and trendiness, shorts are essential for any summer wardrobe, appealing to a wide range of customers seeking both fashion and function.

10. Flip-flops and sandals

Flip-flops and sandals are summer essentials, combining style and comfort for warm weather. These footwear options are versatile and trendy, perfect for beach outings, casual strolls, or poolside lounging. This summer, look for flip-flops with cushioned soles and stylish designs, offering comfort and flair. 

Sandals, from minimalist to more structured styles, are ideal for various occasions. Whether you prefer slip-ons, strappy designs, or those with adjustable features, there’s a perfect pair for everyone. Highlighting these best-sellers in your collection will attract customers seeking fashionable and practical footwear for their summer adventures in 2024.

11. Sunglasses

Sunglasses are a must-have accessory for the summer season. Not only do they protect your eyes from harmful UV rays, but they also add a stylish flair to any outfit. This year, trends are leaning towards bold frames, mirrored lenses, and sustainable materials. From classic aviators to trendy oversized designs, there's a perfect pair for everyone. 

Sunglasses are versatile, ideal for beach days, outdoor sports, or simply adding a chic touch to your everyday look. Stocking up on the latest styles can attract fashion-conscious customers looking to stay stylish and protected this summer.

12. Swimwear

Swimwear tops are a must, as beach and pool days are quintessential to the season. This year’s trends feature vibrant colors, bold patterns, and sustainable materials, catering to a variety of tastes and eco-conscious consumers. From bikinis and one-pieces to stylish swim trunks and rash guards, there's something for everyone. 

High-quality, comfortable swimwear that offers UV protection is in high demand. Whether lounging by the pool or hitting the waves, stylish and functional swimwear is a must-have for summer wardrobes, making it a top pick for boosting your seasonal sales.

13. Portable coolers

Portable coolers are a must-have for summer outings, making them a top pick for 2024. Ideal for picnics, beach trips, and camping, they keep your food and beverages chilled for hours. With a variety of sizes and features, from compact designs to large, wheeled options, there's a cooler to suit every need. 

Advanced insulation technology ensures maximum cooling efficiency while durable construction withstands outdoor conditions. Some models even offer additional perks like built-in bottle openers and cup holders. Portable coolers combine convenience and functionality, making them essential for enjoying summer adventures.

14. Outdoor games and sports equipment

Outdoor games and sports equipment are perfect for making the most of the sunny season. With people spending more time outside, items like frisbees, volleyball sets, and badminton kits become summer essentials. Additionally, water sports gear such as paddleboards and kayaks are in high demand for adventurous souls. 

Families and friends can enjoy quality time together with lawn games like cornhole, bocce ball, and giant Jenga. These products provide entertainment and promote physical activity and social interaction. Stocking up on outdoor games and sports equipment ensures your customers have everything they need for a fun-filled summer.

15. Beach umbrellas

Beach umbrellas are a must-have for summer, providing essential shade and protection from the sun's harsh rays. These umbrellas enhance comfort during sunny days, perfect for beach outings, picnics, or relaxing in your backyard. Available in various sizes, colors, and designs, they can easily match your style while offering UV protection. 

Many models are designed for easy setup and portability, ensuring you can take them anywhere. As one of the 32 best-selling summer products for the 2024 season, beach umbrellas are sure to be a hit, helping you and your customers enjoy the outdoors safely and comfortably.

16. Sunscreen and skin care products

Protecting your skin becomes crucial as the sun's intensity peaks during summer. Sunscreen and skin care products are must-haves for maintaining healthy, radiant skin. High-SPF sunscreens shield against harmful UV rays, preventing sunburn and long-term damage. Lightweight, non-greasy formulas are particularly popular, ensuring comfort during hot days. 

Additionally, after-sun care products like soothing aloe vera gels and hydrating lotions help repair and replenish sun-exposed skin. Offering a range of sunscreens and skincare items caters to the growing demand for sun protection and skincare maintenance, making them best-sellers for the 2024 summer season. Keep your customers safe and glowing all summer long.

17. BBQ and grilling accessories

BBQ and grilling accessories are must-haves for summer gatherings. As outdoor cooking becomes a staple of warm-weather entertaining, these tools enhance the grilling experience. From high-quality tongs and spatulas to grill mats and skewers, having the right accessories can make barbecuing more enjoyable and efficient. 

Innovative items like meat thermometers, grill brushes, and smoker boxes add precision and ease, ensuring perfectly cooked meals every time. Investing in these best-selling summer products will delight your customers and boost your sales, as everyone loves a great barbecue during the sunny months of 2024.

18. Camping and hiking gear

Camping and hiking gear are a must-have for outdoor enthusiasts, making it a top pick for summer sales. From lightweight tents and sleeping bags to portable stoves and backpacks, these items enhance the outdoor experience. Durable and versatile, camping gear ensures comfort and convenience in the wilderness. 

Hiking essentials, such as sturdy boots, trekking poles, and hydration packs, provide safety and ease on the trails. Offering a range of products that cater to various outdoor activities can attract adventurers and boost your summer sales, ensuring your business thrives during the peak outdoor season of 2024.

19. Pool toys

Pool toys are a summer staple, bringing joy and entertainment to kids and adults alike. From inflatable loungers to water blasters, these fun accessories are perfect for pool parties and relaxing days by the water. Popular items include inflatable rings, floating hammocks, and dive toys, providing endless fun in the sun. 

Creative designs and vibrant colors make pool toys a hit among children, while practical options like floating drink holders appeal to adults. Stocking up on various pool toys can attract a broad range of customers, ensuring your store is a go-to destination for summer fun.

20. Reusable straws and utensils

Reusable straws and utensils are gaining popularity as eco-friendly alternatives to single-use plastics. These sustainable items are perfect for summer picnics, barbecues, and beach outings. Made from stainless steel, bamboo, and silicone, reusable straws and utensils are durable, easy to clean, and often come with convenient carrying cases. 

They help reduce plastic waste and add a touch of style to your dining experience. By offering these products, you cater to environmentally conscious consumers looking to minimize their carbon footprint, making them a must-have addition to your summer product lineup for 2024.

21. Hammocks

Hammocks are a must-have for relaxation and enjoyment during the summer months. Perfect for backyards, camping trips, or beach outings, they offer a comfortable and serene spot to unwind. Available in various styles, from traditional rope designs to modern fabric options, hammocks cater to different preferences and needs. 

Lightweight and portable, they are easy to set up and pack away. Whether you're looking to read a book, nap, or enjoy the outdoors, a hammock provides the perfect escape. Including hammocks in your summer product lineup is sure to attract customers seeking comfort and leisure.

22. Outdoor decor and lighting

Outdoor decor and lighting transform any space into a summer haven, making them top picks for 2024. String lights, lanterns, and solar-powered fixtures add ambiance to evening gatherings, creating a warm and inviting atmosphere. Stylish patio furniture, decorative garden stakes, and vibrant outdoor rugs enhance the aesthetic appeal of gardens and patios. 

Weather-resistant cushions and throw pillows provide comfort and a splash of color, while fire pits and torches add warmth and comfort. These items not only boost curb appeal but also extend the usability of outdoor spaces, making them essential for summer enjoyment.

23. Folding beach chairs

Folding beach chairs are a must-have for summer, offering comfort and convenience for beachgoers, campers, and outdoor enthusiasts. Lightweight and portable, they are easy to carry and set up, making them perfect for spontaneous beach trips or picnics. Designed with durable materials, these chairs provide sturdy support while withstanding the elements. 

Many models feature adjustable recline settings, cup holders, and pockets for added functionality. Available in various colors and styles, folding beach chairs cater to different tastes and preferences, ensuring you find the perfect match for your outdoor adventures. Make your summer relaxing and enjoyable with these essential beach accessories.

24. Beach toys

Beach toys are a must-have for summer fun and are sure to be best-sellers in 2024. Kids and adults enjoy beach games and activities, making these products highly popular. Classic items like sandcastle kits, frisbees, and beach balls provide endless entertainment.

Modern options, such as inflatable water toys and paddle ball sets, offer even more excitement. These toys enhance beach trips and encourage physical activity and creativity. Stocking a variety of beach toys can attract a wide range of customers, ensuring your business rides the wave of summer success this season.

25. Cooling towels

Cooling towels are a summer essential for anyone seeking relief from the heat. Perfect for outdoor activities, sports, or just staying cool on a hot day, these towels absorb moisture and provide a cooling effect when draped over the skin. Soak them in water, wring out the excess, and enjoy instant refreshment. 

Available in various sizes and colors, cooling towels are lightweight and easy to carry, making them ideal for beach trips, hikes, or workouts. Their reusable nature also makes them eco-friendly, ensuring you stay comfortable and cool throughout the summer.

26. Fishing gear

Fishing gear is a summer staple for enthusiasts and hobbyists alike. Quality fishing gear can make all the difference in a successful catch. Essential items include durable rods, reliable reels, versatile tackle boxes, and a variety of lures designed for different fish species. Comfortable and protective clothing, such as hats and vests, enhance the fishing experience.

Portable coolers and storage solutions keep catches fresh. Stocking up on high-quality fishing gear ensures a memorable and fruitful summer fishing season for all skill levels.

27. Fitness and outdoor workout gear

Fitness and outdoor workout gear are must-haves for anyone looking to stay active and healthy during the summer months. As the weather warms up, more people take their exercise routines outside, seeking gear that enhances their workouts. Popular items include lightweight, breathable clothing, resistance bands, yoga mats, and portable dumbbells. High-quality running shoes and hydration packs are also in demand. 

These products improve performance and ensure comfort and safety while exercising outdoors. Stocking up on these best-selling fitness and workout essentials can help you cater to the growing market of fitness enthusiasts this summer.

28. Bike accessories

Enhance your cycling experience this summer with the latest bike accessories. From safety gear to convenience gadgets, these best-selling products are designed to elevate your ride. Essential items include high-visibility lights, durable locks, and comfortable saddles, ensuring safety and comfort on the road. GPS bike computers and smartphone mounts are must-haves for those looking to track their performance. 

Hydration packs and portable repair kits are perfect for long rides and unexpected mishaps. Upgrade your bike with these top accessories to enjoy a smoother, safer, and more enjoyable cycling experience throughout the 2024 summer season.

29. Beach-friendly tech gadgets

Beach-friendly tech gadgets are a must-have for the 2024 summer season, combining functionality and fun for your seaside adventures. Waterproof Bluetooth speakers deliver high-quality sound without fear of splashes, while solar-powered chargers keep your devices running even under the sun. Sand-resistant phone cases protect your smartphones from sand and water, ensuring you capture every beach moment. 

Portable mini-fans and UV protection wearables help you stay cool and safe. These innovative gadgets enhance your beach experience, making them essential picks for your summer product lineup. Equip your customers with the best tech to enjoy their beach outings.

30. Beach tents

Beach tents are a must-have for summer 2024, providing essential shade and comfort for beachgoers. These portable shelters offer protection from the sun's harsh rays, allowing families and friends to enjoy longer days by the sea without worrying about sunburn. Available in various sizes and designs, beach tents are easy to set up and take down, making them perfect for spontaneous beach trips. 

Some models feature UV protection, ventilation windows, and sand pockets for stability. With the rising demand for outdoor relaxation spaces, beach tents are sure to be among the top-selling summer products this season.

31. Picnic baskets and sets

Picnic baskets and sets are perfect for those looking to enjoy the great outdoors during the summer. These handy kits come equipped with all the essentials for a delightful outdoor meal, including utensils, plates, and even wine glasses. Stylish and functional, they make packing and transporting your favorite foods and drinks easy. 

Whether planning a family picnic in the park, a romantic outing, or a beachside lunch, these baskets provide convenience and charm. As one of the best-selling summer products for 2024, they’re a must-have for anyone wanting to elevate their alfresco dining experience.

32. Garden tools and accessories

Garden tools and accessories are a must-have for the summer season, catering to both novice gardeners and seasoned horticulturists. These products make gardening tasks easier and more efficient, from versatile hand tools to advanced watering systems. Popular items include ergonomic trowels, durable pruners, and multi-functional garden gloves. 

Additionally, decorative planters and stylish garden décor can transform outdoor spaces into lush, inviting retreats. With an increasing interest in home gardening, offering high-quality, reliable garden tools and accessories can significantly boost your sales, ensuring your customers have everything they need to create and maintain beautiful gardens all summer.

Determining the price of your summer products requires considering several factors. Study your competitors and understand what they're charging for similar products. Also, ensure you calculate all direct and indirect costs related to getting the product in your virtual stock.

Stay active on social media platforms like Instagram and TikTok. People shop with their eyes, and seeing your products on happy, smiling customers will increase the likelihood of them purchasing your products. In fact, 95% of customers read and trust online reviews and recommendations, so engage with your audience.

Social media

Social media is a powerful tool for promoting summer products. Platforms like Instagram, YouTube, and TikTok provide an effective way to showcase your products and engage with potential customers. Influencers are a great way to get the word out about your products, as their followers will likely be interested in what they say. Creating compelling content that appeals to your target audience is essential for attracting people to buy your products.

Google Trends

Google Trends is a great tool for staying on top of top-selling summer items. Tracking relevant keywords and topics gives you a good idea of what people are searching for. You can also use it to compare the popularity of different products and decide which ones to focus on. Additionally, Google Trends provides useful insights into market trends and consumer behavior so you can decide how to price your 'summer fun' trending products or adjust your marketing strategies.

Competitors

It is also important to monitor the competition. Identify the top competitors in your niche and note their pricing, product features, and marketing strategies. Stay up to date with their latest developments and adjust your own strategy accordingly. Watch competitors, especially those offering summer dropshipping products that align with your brand. 

You can also use competitive intelligence tools to monitor competitor performance and gain insight into their strategies. This information can be invaluable for staying ahead of the competition, as it can help you identify potential opportunities and threats in the market, which is crucial when designing summer essentials or the perfect summer accessory sale. 

Moreover, understanding your competitors' best-selling summer products and pricing can help you determine how much to charge for yours so you can be competitive while still turning a profit.

With summer just around the corner, you must be gearing up to build a solid marketing strategy to maximize your sales. Here are a few easy-breezy tips to supercharge your strategy.

• Run a summer special sale: Here is your chance to offer special promotions like limited-time discounts and deals like summer product bundles. This will incentivize purchases and create a buzz around your brand, drawing more people to your store.

• Consider hosting outdoor events: Summertime is perfect for fun-filled outdoor events like beachside picnics or parties, BBQs, and concerts. Spread the word through your social media accounts and watch the crowds swarm to your event! 

• Summer-themed social media promotion: Kickstart a social media contest and quiz people about the summer season or specific summer trends. Sweeten the deal with giveaways and flash sales on your best summer products. 

• Optimize your website with a summer theme: Jazz up your website with summer visuals, highlight seasonal products on your homepage, and create clear product descriptions.

• Send seasonal emails: Leverage email marketing to advertise summer-themed products and special offers. Use vibrant and colorful designs to drum up customers' interest and motivate them to take advantage of your promotions.

• Create paid ad campaigns: By running summer-themed PPC ads on search engines and social media platforms, you can reach more people who are actively searching for summer items.

As you plan your summer dropshipping business strategy, consider stocking your online store with summer must-have products representing fashion trends that will surely be a hit in the next few years.

With the onset of summer, it's the perfect time to stock your online ecommerce print on demand store with summer products that encapsulate the season's spirit. Offering unique designs on summer essentials is sure to attract customers looking for items that radiate warmth and sunshine. 

Whether it's a company logo, a favorite quote, or a distinctive design, custom tote bags allow individuals and businesses to create a bag that perfectly matches their brand or personality. Moreover, businesses can use custom tote bags as promotional items, offering a practical and stylish product that keeps their brand visible in public spaces.

Browse our top-selling summer items, get creative with the designs, and generate steaming profits throughout the hot season with Gelato's catalog. Make this summer your most profitable season yet with these hot summer products for 2024 that you can sell online. Sign up for Gelato and start designing now.