How to get your art noticed: Top 15 strategies

Whether you’re an established artist or just starting out, effectively showcasing your work to the right audience is crucial for your success. That being said, getting people to notice your artistic creations these days can feel downright impossible. 

How can you truly stand out with countless talents vying for the same attention? 

This article explores 15 powerful strategies to increase the visibility of your art online. From building a compelling social media presence to participating in impactful art exhibitions, we share actionable tips on how to get your art noticed by amplifying your reach. Implementing these approaches can transform your art career by helping you unlock new opportunities for expanding your audience.

• Establishing a solid social media presence through consistent posting, high-quality images, relevant hashtags, and active engagement is crucial for increasing your art's visibility and building a dedicated audience.

• Creating a professional online portfolio on platforms like Wix, Hostinger, or Squarespace showcases your best work, provides essential information about you as an artist, and is a central hub for potential clients and collaborators to view and contact you.

• Collaborating with other artists and brands through joint exhibitions, group shows, and collaborative projects can expand your reach, introduce your work to new audiences, and foster valuable industry relationships.

• Participating in art exhibitions, local shows, and competitions enhances your exposure, builds your reputation, and provides networking opportunities with gallery owners, collectors, and fellow artists.

• Leveraging Gelato’s print on demand services allows you to sell custom prints and merchandise globally without managing physical inventory, which enables you to create while efficiently expanding your market reach.

Mastering the right strategy to showcase your art is essential. Here are 15 methods to get your work noticed across the vibrant art world while enhancing your visibility and building a dedicated following at the same time. 

1. Build a solid social media presence

Establishing a solid social media presence is crucial for artists aspiring to get their work noticed. Social media platforms offer vast networks and real-time engagement opportunities to showcase art and connect with potential fans and clients. 

To enhance your social media presence, use the following tactics:

• Engage regularly with followers by posting updates and Stories content.

• Sprinkle your content with relevant hashtags to reach a wider audience.

• Host giveaways or live sessions to create art that draws excitement and attracts new followers.

• Use analytics tools to track engagement and adjust strategies accordingly.

2. Create a professional online portfolio

A professional online portfolio is critical to showcasing art to potential buyers and industry professionals. It is a virtual gallery displaying your best work and making a lasting impression.

To create a professional portfolio, keep the following in mind:

• Use platforms like Wix or Squarespace to build a sleek website that prominently highlights your unique style and best work.

• Include a bio and an artist statement to provide context.

• Keep the site updated with new projects and exhibitions.

• Ensure that your website provides easy navigation for users to find their way around.

3. Collaborate with other artists and brands 

Building valuable relationships with fellow artists and brands can boost your art's visibility and appeal. Consider creating collaborative art projects that you can market jointly, benefiting from all involved parties' combined efforts and network. Collaboration doesn't just add diversity to your portfolio; it can also lead to innovative and exciting creations. 

To implement this strategy effectively: 

• Identify and approach artists or brands whose style or audience complements yours.

• Clearly define roles and responsibilities from the outset to ensure smooth collaboration.

• Leverage each other’s social media platforms to maximize exposure.

• Follow up by maintaining ongoing relationships for future projects and opportunities.

4. Participate in art exhibitions and local shows 

Participating in art exhibitions and local shows is a fantastic way to showcase your work to a broader audience, gain credibility, and network with fellow artists and enthusiasts. 

To maximize your participation in exhibitions or shows, consider these steps:

• Research upcoming local shows and apply early to secure a spot.

• Share your portfolio showcasing your best work for submission.

• Engage with visitors and other artists during the event to build connections.

• Follow up with new contacts after the event to foster potential collaborations. 

5. Sell custom prints and merchandise

Selling custom prints and merchandise can amplify your art's reach and revenue. Platforms like Gelato make it easy to scale globally without managing physical inventory, which is ideal for artists who want to focus on creation. Select your most famous pieces and offer them as high-quality prints, canvases, or merchandise like t-shirts and mugs. 

To implement this effectively: 

• Choose a reliable print on demand service.

• Set competitive prices that reflect the value and work involved.

• Promote your merchandise on social media and your website.

• Collect feedback to improve your offerings.

6. Leverage online art communities and marketplaces

Online art communities and marketplaces offer artists a platform to display, promote, and sell their work to a global audience. These spaces are excellent for gaining visibility and building connections. 

To make the most of art forums, follow these steps: 

• Join platforms like DeviantArt, ArtStation, and Etsy marketplace to showcase your art.

• Engage regularly by commenting, sharing, and collaborating with other artists.

• Utilize social media marketplace features to list and promote your work.

7. Enter art competitions 

Art competitions provide a fantastic opportunity to showcase your work and gain visibility among peers and art lovers. They can lead to awards, features, and networking opportunities. 

Follow these steps when entering any art competition to maximize successful outcomes:

• Research competitions that align with your style or themes.

• Submit high-quality images and detailed descriptions of your work.

• Read and follow submission guidelines carefully to avoid disqualification.

• Use any feedback from judges to improve your craft.

• Leverage any recognition by sharing the news on your social media and website.

8. Build an email list 

Building an email marketing list is essential for artists to connect directly with their audience. Unlike social media where algorithms can change, email ensures you reach your followers directly and consistently. 

To increase your email engagement rates, consider the following: 

• Offer a free downloadable artwork or tutorial to encourage sign-ups.

• Consistently share updates on upcoming projects and exclusive offers.

• Implement a call-to-action on your website and social media to direct followers to join your mailing list.

• Segment your list to tailor content according to different audience interests.

9. Create time-lapse videos or behind-the-scenes content 

Time-lapse videos or behind-the-scenes content gives your audience insight into your creative process. These videos can be simple using a smartphone and essential editing software. You can share them on platforms like TikTok, YouTube, and Instagram or various art pages to drive engagement and reach a wider audience. 

Here’s how to get started: 

• Set up a well-lit workspace and position your camera to capture the entire process.

• Use time-lapse mode or edit the footage to condense a long process into a short, engaging video.

• Highlight critical moments that showcase your unique techniques.

• Add background music or a voice-over explaining your process.

10. Offer limited edition or exclusive artwork 

Creating limited edition or exclusive artwork can stir excitement and urgency among potential buyers. It offers a sense of exclusivity and rarity, making your art more desirable.

To implement this strategy effectively: 

• Decide exactly how many pieces will be available and ensure you communicate this limit to your audience.

• Mention what makes this collection unique, whether the technique, a unique theme, or a specific inspiration behind the piece.

11. Reach out to art blogs or publications for features and interviews 

Art blogs and publications can significantly broaden your art marketing efforts and lend credibility to your work. Being featured allows you to tap into established audiences and build your brand. 

Follow these steps to secure interviews and features successfully:

• Research and compile a list of art blogs and publications that align with your style.

• Craft a personalized pitch, including links to your portfolio and a unique story angle.

• Follow the editorial guidelines for submissions if applicable.

• Engage with the blog or publication’s existing content through comments or social media interactions before reaching out.

• Offer guest blog posts or interviews to showcase your expertise and insights.

12. Network with gallery owners and art collectors

Networking with gallery owners and collectors can significantly boost your art's visibility. Establishing relationships within the art community creates more opportunities for showcasing your work and gaining collectors' interest. 

If you want to improve your networking strategy, consider these steps: 

• Attend gallery openings and art exhibitions to meet potential contacts.

• Use social media to connect with gallery owners and collectors.

• Participate in online forums and groups related to your art niche.

• Send personalized messages or emails to introduce yourself and your work.

• Consider hosting a meet-and-greet event at your studio.

13. Share your story and creative process 

Sharing your story and creative process can form a deep emotional connection with your audience—explain what inspires you and the journey that led you to become an artist, as this creates a narrative that people can relate to. Use social media platforms or your blog to detail your artistic process from initial sketches to the final piece. 

To implement this effectively: 

• Start with a brief video introducing yourself and your work.

• Post regular updates showing different stages of your artwork.

• Write blog posts or captions explaining your techniques and inspirations.

14. Attend art community events and workshops 

Participating in art community events and workshops helps you stay updated on the latest trends and provides valuable networking opportunities. Research local art fairs or events, online art galleries, and workshops relevant to your style and interests. Consistent participation will allow you to build relationships with fellow professional artists, curators, and potential buyers. 

Here's how to make the most of these events: 

• Introduce yourself and your work confidently to get your art noticed online.

• Carry portfolio samples to share.

• Follow up on connections made during the event through social media or email.

15. Use your blog and website to build interest

Your blog and website are essential tools for engaging with a broader audience and showcasing your art. Regularly update your blog with posts that reflect your creative process, art tips, or the stories behind your pieces. This will keep visitors returning and help build a personal connection with your audience. 

Implement the following strategies for maximum impact:

• Use keywords related to your art to improve your search engine ranking.

• Link back to relevant posts on your blog to increase reader engagement and time spent on your site.

• Write guest posts for other blogs to drive traffic to your site and gain exposure.

The art world is expansive and diverse, but your work can achieve the recognition it deserves with dedication and the right tactics. 

If you're ready to take the next step and scale your art business globally without the hassle of managing physical inventory, Gelato is here to help.

With over 130 print partners in 32 countries, our platform offers seamless print on demand services and flexible subscription plans tailored to meet different artists' needs. You can easily create and sell custom art prints and merchandise to art lovers worldwide while Gelato handles the logistics, from high-quality printing to efficient shipping. Our services let you focus entirely on creating and promoting your art so that your customers receive your masterpieces on time and in great condition. 

Sign up for Gelato now and start expanding your reach on a global scale!

How do I get my art discovered? 

You can focus on building an online presence through a professional portfolio and active social media engagement. Network with other artists, attend art shows, and collaborate with brands. Participating in competitions and exhibitions can also boost your visibility. Platforms like Gelato can help you create and sell custom art prints globally without handling inventory, maximizing your reach.

How do you make your art go viral? 

Create shareable content that emotionally resonates with your audience. Utilize trending hashtags and collaborate with social media influencers. Engage consistently with your followers, encouraging them to share your work. Time your posts strategically for maximum visibility and use multiple platforms to broaden your reach.