10 back of business card ideas to make a lasting impression

In the business world, leaving a memorable first impression can make all the difference. One tool that can leave a lasting impact is the humble business card — and in particular, the back of the business card. 

While many business cards get forgotten in desk drawers, those who use their design wisely can stand out to potential clients. In this blog, we'll explore some innovative back of business card ideas, from incorporating social media handles and QR codes to showcasing eye-catching custom artwork. We'll also explore the simple yet effective design tips to bring your ideas to life and enhance your cards' appeal.

We'll also highlight how Gelato can help you design and print high-quality business cards that make an unforgettable impression.

• The back of a business card is the opportunity to leave a memorable first impression and enhance your brand identity.

• Creative elements such as social media handles, QR codes, custom artwork, and taglines can add value and establish credibility for your business card.

• Both big and small business owners must incorporate personal touches like thank you notes, photos, or testimonials to create an easy connection and stay top of mind.

• Simplify and maintain a clean design while using accents and high-quality printing to bring cards to life and stand out.

The often-overlooked backside of a business card holds untapped potential to make a lasting impression. Let's explore why this tiny canvas is key to creating meaningful connections.

Create a memorable first impression

Using creative elements on the back, like a captivating slogan or an innovative design, ensures your card isn't easily forgotten. It serves as an icebreaker and a conversation starter, helping you stand out. After all, a memorable first impression is key to starting a strong, lasting business connection.

Establish credibility

When you showcase your expertise by adding industry certifications, awards, or years in business to highlight your experience, you create trust at first glance. Plus, using high-quality materials that reflect your professionalism and a well-chosen tagline can succinctly convey your brand's mission.

Provide added value

Using the back of a business card can turn it into a useful tool. You can add information about loyalty programs or a list of services to encourage people to connect with you. By including more than just your contact info, you ensure your card is used and valued, not just tossed aside.

Enhance brand identity

Think of the back of your business card as a canvas that could reinforce your brand's narrative. With smart design choices, like customized elements or branded colors, you can ensure the clients remember who you are. These elements can make your brand recognizable and distinct. 

Create an easy connection

Adding elements like social media handles or a QR code can streamline the process for customers to reach you online. Visual cues and concise information can also guide them effortlessly to your digital space or physical location, reinforcing your brand's approachability and accessibility. 

Stay top of mind for potential clients

You maintain a top-of-mind recall by transforming the back of your business card into a tool for engagement or a memorable experience by adding motivational quotes, appointment reminders, or a list of services. These personalized touches boost brand recognition and help with ongoing interactions.

Let's explore some creative ideas to transform the back of your business card into a powerful marketing tool.  

1. Add your social media handles

This approach ensures that clients can reach you through multiple platforms and be privy to your online presence. Here are some tips to perfect this step: 

• Keep it concise: Focus on one or two social media channels that best capture your professional persona or business—LinkedIn and Instagram are popular choices.

• Layout matters: Position handles neatly to maintain the card's visual appeal. Having them on the back ensures the front remains uncluttered.

• Encourage engagement: To make reaching out more inviting, encourage connections by adding phrases like "Let’s connect!" or "Join me online."

2. Use a QR code for easy access

By incorporating a QR code, you provide a digital touchpoint that keeps you at the forefront of potential clients' minds. Here's how you can use a QR code: 

• Provide direct access to your website: Direct customers to your homepage or a specific landing page highlighting your key offerings or online portfolio.

• Embed a video introduction: Use a QR code to provide a personal welcome message introducing your brand and showcasing your services.

• Offer exclusive content or offers: Use the QR code to entice cardholders to a dedicated page with access to special promotions, a discount code, or an exclusive e-book.

3. Showcase custom artwork

Custom artwork on the back of your business card can make a lasting impression. Here's how you can effectively include custom artwork on your business card:

• Feature a signature piece: Choose one of your best works that embodies your style and message. This gives recipients a glimpse into your creative world.

• Incorporate industry-related graphics: Use whimsical designs and colorful backgrounds that reflect the essence of your industry while also showcasing your skills.

• Create visual intrigue: Opt for a design that sparks curiosity and invites viewers to learn more about your work, encouraging further engagement.

4. Include a tagline or slogan

These elements allow you to express your brand's personality in just a few words, making your card a memorable takeaway. Here are ways in which you can incorporate these elements: 

• Create emotional connections: Engage with your audience by using a slogan that evokes emotion or aligns with their values, building a rapport from the outset.

• Differentiate from competitors: Set your business apart by showcasing what makes you unique, making it easier for clients to choose you over others.

• Keep it simple and impactful: When crafting your slogan, aim for something easy to remember yet powerful enough to make an impact.

5. Offer a discount code or special offer

Want to capture the attention of your prospective clients instantly? Offering a discount code or special offer on the back of your business card can be a game-changer. Here's how you can do this:

• Make it exclusive: Create a limited-time offer on your business card. This exclusivity makes your offer more appealing and adds a personal touch.

• Keep it clear and concise: Clearly state the offer—a discount percentage, a free consultation, or a complimentary product sample—and how they can redeem it.

• Encourage referrals: Consider using referral discounts, which can remind customers that they get a benefit when they recommend your business to others.

6. Add a map or directions to your location

With people relying on GPS and digital maps, this element will help get clients directly to your doorstep and make your business more accessible. Here are some tips to make the most of the strategy: 

• Include an easy-to-understand map: Ensure the map or directions are clear and easily comprehended. Use symbols or points of interest to guide visually.

• Highlight key landmarks: Reference well-known landmarks in your directions to make your location easier to find.

• Customize for your audience: Tailor the format and details of your directions to suit the preferences of your target audience, whether they prefer step-by-step guides or visual aids.

7. Use a compelling call-to-action (CTA)

By encouraging the recipient to take a specific action, you effectively engage them beyond the initial exchange. Here are a few ideas on how to implement compelling CTAs: 

• Request a follow-up: Include a simple invitation like "Let's chat soon!" or "Contact me for a free consultation."

• Offer exclusive content: Drive traffic to your website by promising access to an exclusive blog post or free resource when they visit a particular page.

• Invite to an event: Send an exclusive invitation to your next event, such as "Join our free webinar! Register today."

8. Say thank you

A gesture of gratitude exhibits your values and strengthens connections, making people more inclined to remember you. Here are a few ways to say thank you effectively on the business card: 

• Express genuine gratitude: Use words that reflect your true appreciation, like "Thank you for your support!" or "I truly appreciate your business!"

• Highlight customer importance: Something as simple as "We couldn't do it without you!" can make your clients feel valued and integral to your success.

• Offer a special reward: Consider including a small perk, "Thank you for being with us! Enjoy a 10% discount on your next purchase with code THANKYOU10."

9. Add a photo or personal image

A picture is worth a thousand words, and adding a personal image to your business card can make it more memorable. Here are some tips on effectively using a personal image to repeat business: 

• Choose a professional photo: Opt for a high-quality photo that reflects your brand's image and conveys professionalism. 

• Make it relevant: Ensure your photo aligns with your industry and personal brand. A creative agency might use a more artistic photo, while a corporate setting calls for a more formal look.

• Balance with design: Integrate your image into the overall card design without overcrowding. Use complementary colors and sufficient whitespace to keep the card clean and visually appealing.

10. Highlight a recent testimonial or review

This strategy leverages social proof, subtly encouraging others to see your value. Here are some ways to present a testimonial or review effectively: 

• Choose a relevant quote: Select a part of a testimonial that specifically highlights the benefits of your services or products, showing potential clients exactly what they can expect.

• Showcase credibility: Use testimonials from well-known figures in your industry. Familiar names often carry more weight and can instantly boost your credibility.

• Include a first name and city: Adding the first name and location of the person giving the testimonial can personalize the message and make it more relatable.

Let's explore some simple design recommendations to make your business card visually appealing and convey your message impactfully.

Keep it simple and uncluttered

Avoid overwhelming your audience with too much information. Keep the design clean and straightforward. Minimalistic elements, such as a clear font and a concise message, help grab and retain attention. 

Stay on brand

Use colors, fonts, and imagery that reflect your brand's aesthetic and voice, ensuring consistency. This approach reinforces your brand image and creates a cohesive experience across all your marketing materials. Every detail should echo your brand's story, making it instantly recognizable to your audience.

Use white space

Strategically using white space can amplify the impact of your logo or slogan, providing breathing room that draws attention. Instead of overwhelming clients with information, a clean, well-proportioned design communicates professionalism and attention to detail. A blank space adds to your design. 

Try foil or other accents

Pair foil with textures such as blind embossing to create a delightful tactile experience. Your card becomes a statement piece and stands out in a stack. Consider color choices that complement your brand for that unforgettable impression.

Include your logo

A logo is often the face of your brand, and having it in a prominent position can capture attention instantly. To maintain a polished and professional look, ensure it's high-quality and consistent with your overall branding.

Use a high-quality printer

High-quality printing ensures vivid colors, sharp images, and a professional finish that's sure to impress. Avoid DIY methods that might compromise the look and feel of your card. Instead, opt for a trusted provider with a reputation for excellence. A superior print quality elevates the card's aesthetics.

Elevating your business card game can set you apart and keep you top of mind among clients. From adding social media handles to offering special discounts, the right design can create a strong impact. So, how do you get started with designing business cards? 

Gelato can help! With our print on demand solutions, you can easily design and print professional-looking business cards based on your unique needs. We have a global print network spanning over 32 countries that uses high-quality materials to help you quickly bring your business cards to life. 

Other than business cards, our platform provides an easy way to create custom products, ensuring your business shines through not just business cards but also merchandise that reflects your brand's personality and values. Whether a small batch or a large order, Gelato automates the process, enabling you to fulfill requests efficiently while maintaining quality. 

Sign up for Gelato and start crafting unforgettable business cards that resonate.

How do I make my business card stand out?

To make your business card stand out, focus on uniqueness and clarity. Use high-quality materials and add creative elements like QR codes or personal images. Hire graphic designers to help you design cards that align with your brand, maintaining simplicity while adding aesthetic touches to catch the eye. 

What do people put on the back of a business card?

The back of a business card can feature elements like social media handles, QR codes, custom artwork, taglines, discount codes, maps, CTAs, thank-you notes, personal images, or testimonials. These additions provide value and connectivity, enhancing your brand's presence.

What's a good business card template?

Good business card templates balance aesthetics and functionality. They should highlight essential details like your business name and contact information. Ensure they reflect your brand identity with appealing colors and fonts. You can use a professional graphic designer to help you design templates.