16 best influencer marketing platform options for your campaigns

If you want to make a splash in the world of influencer marketing, partnering with the right influencers is key. Influencers can skyrocket your brand's visibility and connect you with a highly engaged audience who might already be interested in your products. With countless platforms out there, selecting the one that delivers the results you seek can be tricky.

We've curated a list of the 16 best influencer marketing platform options to help you find the perfect influencers, streamline your campaigns, and maximize your ROI. From industry-leading giants to niche-specific tools, our guide has something for every brand.

We'll also explore how Gelato can complement your influencer marketing strategy by providing custom merchandise solutions to create lasting connections and drive unprecedented sales.

• Influencer marketing platforms can streamline your influencer marketing campaigns with features like influencer discovery, campaign management, performance tracking, and analytics.

• There are many influencer marketing platforms available, each with its own strengths. Some platforms excel at data-driven influencer discovery, while others focus on community building.

• The best influencer marketing platform for you depends on specific factors like your campaign goals, target audience, budget, and desired features when choosing a platform.

• Influencer marketing can be enhanced with custom merchandise. Gelato simplifies this process for influencers and brands alike with features like global shipping and local printing, ensuring high-quality products reach your audience quickly.

An influencer marketing platform connects brands with influencers, offering tools for collaboration, campaign management, and performance tracking. These platforms provide databases of influencers, audience insights, and engagement metrics, streamlining the process of identifying, negotiating, and managing partnerships. Ideal for B2C businesses, they enhance reach and engagement by leveraging influencers' established audiences and credibility.

With an understanding of influencer marketing, let's dig into the best influencer marketing platforms to consider for your next campaign.

1. Aspire

Aspire, formerly known as AspireIQ, is an intuitive influencer marketing platform designed to help brands build authentic relationships with influencers. It's particularly known for its robust features. 

This platform offers advanced influencer search and discovery tools, automated workflows and campaign management, comprehensive analytics and reporting, direct messaging and collaboration tools, and customizable campaign templates. It's ideal for mid-sized to large brands looking for a comprehensive solution to manage and scale their influencer marketing efforts. 

Pricing  

Aspire offers three customized plans: Essential, Pro, and Enterprise. Contact their sales team to know the price of each plan. 

2. Upfluence

Upfluence is an influencer marketing agency offering comprehensive tools for brands, nonprofits, and agencies to discover and collaborate with influencers. 

It has an influencer discovery and search tool, detailed influencer metrics and analytics, campaign management and performance tracking, and influencer outreach and communication tools. It's ideal for brands, nonprofit organizations, and influencer marketing agencies seeking a data-driven approach to digital marketing with high-impact influencers and building long-term relationships with them.

Pricing

Upfluence has three packages: Influential Customers, Campaign Manager, and Payments.  Contact their sales team to know the price of each plan. 

3. Traackr

Traackr offers a robust solution for brands looking to spotlight beauty industry influencers through detailed audience insights and influencer discovery. 

This platform has many features, including relationship management capabilities, detailed audience insights, campaign management tools, and measurement and reporting features. Traackr is ideal for brands, especially within the beauty industry, seeking an in-depth approach to influencer marketing that emphasizes precise audience targeting and stringent campaign control.

Pricing

• Growth Plan: From $20,000/yr

• Standard Plan: From $32,500/yr

• Plus Plan: From $55,000/yr

4. Julius

Julius is the best influencer marketing software platform designed to streamline influencer discovery, management, and campaign tracking processes. 

Julius has an extensive influencer database with detailed profiles, advanced search filters for precise influencer matching, campaign management tools for smooth project workflow, and customizable reports and analytics to measure campaign success. This platform is ideal for mid-sized to large brands and agencies looking for an all-in-one solution to manage their influencer marketing campaigns.

Pricing

Pricing starts at $20,000 annually. It offers a custom pricing model based on your campaign's specific needs and scale. Contact their sales team for a quote.

5. Influencity

Influencity offers a comprehensive suite for managing influencer marketing campaigns end-to-end. It simplifies the entire process, from finding the right influencers to analyzing their performance. 

This platform offers features such as robust analytics and reporting, audience demographic insights, campaign management and tracking, and influencer relationship management. Influencity is ideal for brands and agencies looking for a detailed, data-driven approach to influencer marketing. 

Pricing

• Basic Plan: $158/month

• Professional Plan: $318/month

• Business Plan: $798/month

• Enterprise Plan: Custom pricing

6. Heepsy

Heepsy is a comprehensive influencer marketing tool that caters to TikTok, Instagram, YouTube, and Twitch influencers. It simplifies the process of finding and analyzing influencers.

On this platform, you can easily search for influencers based on various criteria such as location, niche, engagement rates, and audience demographics. You can also access in-depth analytics on influencer profiles, identify fake followers and engagement to ensure genuine influencer partnerships, and get estimates of influencer collaboration costs to better plan your budget and negotiations. Heepsy is ideal for brands and marketers who want a data-driven approach to influencer marketing. 

Pricing

• Free Plan

• Starter Plan: $92

• Plus Plan: $268

• Advanced Plan: $401

7. Grin

Grin is an all-in-one influencer marketing solution that effectively helps brands manage their influencer relationships. It covers various social media platforms, making influencer discovery a breeze. 

This platform has a massive influencer database across various social media platforms, including Instagram, YouTube, and more. It also offers comprehensive relationship management tools to track and nurture influencer partnerships, campaign tracking, and analytics to measure effectiveness and ROI. The platform also offers content management for easy collaboration, content sharing, and integration with ecommerce platforms for product gifting and sales tracking. This is ideal for brands of all sizes looking for a robust, all-in-one influencer marketing tool. 

Pricing 

Grin offers custom pricing. It's best to contact their sales team directly for detailed pricing information. 

8. Klear

Klear, now part of Meltwater, is a comprehensive influencer marketing platform designed to help brands discover, manage, and measure influencer campaigns. Its vast database and advanced analytics make it an excellent tool for data-driven marketers. 

With this platform, you can find influencers with precision targeting across all major social networks. Get in-depth insights about influencer audience demographics, engagement, and authenticity. Streamline your entire campaign process, from communication to contracts and payments. Klear is best suited for medium to large enterprises that require detailed analytics and a smooth workflow for managing multiple influencer campaigns at scale.

Pricing 

Klear offers custom pricing based on your campaign's specific needs and size. Contact their sales team for a quote.

9. Later Influence

Formerly known as Mavrck, Later Influence offers a robust influencer marketing solution backed by the popular social media scheduling tool Later. It is designed to streamline your influencer campaigns across various platforms. 

This platform has utilized advanced filters to find influencers that align with your brand’s values and target audience. You can easily organize and monitor your influencer campaigns from one central dashboard. Track key metrics like engagement, reach, and conversions to measure the success of your campaigns. It integrates with Later’s social media scheduling tool for streamlined content planning and posting. Later Influence is perfect for brands that already use Later for social media management and are looking to expand their strategy with influencer marketing. 

Pricing  

• Starter Plan: $16/month

• Growth Plan: $30/month

• Advanced Plan: $50/month

10. NeoReach

NeoReach is a cutting-edge influencer marketing platform that excels at connecting brands with influencers through data-driven insights and a vast database.

The top features of this platform include an advanced influencer search engine, detailed performance analytics, automated campaign management, customizable reporting tools, and integration with major social platforms. NeoReach is ideal for mid-to-large brands and agencies looking for a data-centric approach to influencer marketing. 

Pricing

NeoReach offers custom pricing plans based on the specific needs of your campaign. Contact their sales team for a quote.

11. CreatorIQ

CreatorIQ is a comprehensive influencer marketing platform that leverages AI-powered recommendations to help brands identify, manage, and measure the performance of influencer campaigns. 

This platform offers advanced influencer search and discovery with numerous filters, detailed performance analysis to measure campaign success, collaborative tools for streamlined project and workflow management, and customizable reports and dashboards to track key metrics. CreatorIQ is best suited for medium—to large-sized businesses and enterprises that require robust tools and features to manage vast and complex influencer campaigns. 

Pricing

Request pricing on their website. 

12. IZEA

IZEA is a pioneering influencer marketing platform known for connecting brands with influencers across multiple social media channels. It offers a robust set of tools to manage influencer campaigns from conception to completion. 

This platform has a comprehensive influencer database with advanced search and filtering options, campaign management tools including workflow automation and analytics, payment and contract transaction management, integration with major social media platforms, performance tracking and reporting to optimize campaign effectiveness. IZEA is ideal for businesses of all sizes looking for an all-in-one influencer marketing solution, especially those seeking extensive campaign analytics and payment facilitation features. 

Pricing

• IZEA Flex Plan: Starting at $130/month. 

• The Creator Marketplace: Starting at $6/ month

• Managed Services: Starting at $100k

13. Brandbassador

Brandbassador is designed to bridge the gap between brands and passionate fans who can drive authentic marketing campaigns. This platform stands out for its community-focused approach.

With this platform, you can build and manage a dedicated community of brand ambassadors, incentivize ambassadors with a gamified rewards system to keep them motivated, monitor the success of marketing campaigns in real-time, and easily discover and onboard new influencers who are fit for the brand. Brandbassador is ideal for brands looking to form long-term relationships with influencers and build a loyal community of brand advocates. 

Pricing

Brandbassador has four plans: Growth, Pro, Co-Pilot, and Auto-Pilot. Each plan has its own pricing. Contact their sales team to know the price of each plan. 

14. Influencer.co

Influencer.co is a user-friendly platform that connects brands with influencers to create authentic and impactful marketing campaigns. With its straightforward interface, it is designed to make the collaboration process smooth.

This platform has an extensive database of influencers across various niches, tools to manage and track campaign progress and performance, detailed analytics to measure campaign effectiveness and ROI, and a built-in messaging system to streamline collaboration. It is ideal for small- to medium-sized businesses looking for an easy-to-use tool to connect with influencers and run effective marketing campaigns without a steep learning curve. 

Pricing  

• Influencers Plan: $4/month

• Personal Plan: $349/year

• Business Plan: $600/year

15. YouTube BrandConnect

YouTube BrandConnect is the go-to platform for brands aiming to collaborate with top YouTube creators. This platform makes it incredibly easy to discover, connect with, and manage partnerships with influential YouTubers. 

With this platform, you get exclusive access to YouTube’s massive creator ecosystem, built-in campaign management and performance tracking tools, audience demographic and engagement analytics, and smooth integration with Google Ads for enhanced promotion, sponsored content, and product placements. This platform is perfect for brands looking to leverage the vast reach of YouTube creators to enhance brand visibility and engagement.

Pricing 

Pricing for YouTube BrandConnect varies based on campaign goals and creator partnerships. Contact their sales team for a quote.

16. SocialLadder

SocialLadder is a community-building tool designed to help brands leverage the power of their most loyal customers. This platform transcends traditional influencer marketing by empowering everyday users and brand ambassadors to share products and engage with their communities. 

This platform has an advanced CRM system to manage ambassadors, comprehensive reporting and analytics, user-generated content capabilities, gamified challenges, and rewards. SocialLadder is ideal for brands looking to build a strong community of brand ambassadors and leverage authentic user-generated content. 

Pricing

Contact their sales team to know the different plans they offer and the price of each plan.

To choose the best influencer marketing platform for your brand's growth, here are some key considerations: 

• Your campaign goals: Define whether you want to boost brand awareness, drive sales, or promote a new product.

• Feature set: Check if the platform offers essential tools like influencer discovery, campaign management, and performance tracking.

• Audience match: Ensure that the platform allows you to find influencers whose audience aligns with your target demographics.

• Integration capabilities: Look for platforms that integrate well with your existing marketing tools and ecommerce systems.

• Budget: Consider pricing options and whether they fit within your marketing budget without compromising essential features.

While it can be overwhelming to navigate through so many influencer marketing platforms, understanding their distinct features and suitability for your campaigns can help you find the perfect match for your brand.

To further enhance your influencer marketing strategy, consider leveraging print on demand solutions. By creating and selling custom merchandise, you can forge deeper connections with your customers and conveniently drive sales. Gelato's intuitive platform can help you do just that! 

Gelato’s print on demand features offer an effective way for influencers to create custom merchandise for their fans. Whether it’s apparel, wall art, or unique accessories, Gelato simplifies the entire process from design to delivery through its network of 130+ printers in over 34 countries. This localized printing helps ensure that high-quality products reach their audience quickly and in excellent condition.

Ready to take your influencer marketing to the next level with custom merchandise? 

Sign up for Gelato today and choose a subscription plan that suits your needs to get started.