How much does TikTok pay? The ins and outs of TikTok payouts

Has it ever occurred to you how TikTok influencers are cashing in on the app that's become a staple in our daily scroll? With its explosive growth, TikTok has become a platform saturated with creativity and the potential for serious financial gain. 

But the question remains: how much does TikTok pay its creators? 

This blog post explores the inner workings of TikTok payouts, examining how much money the platform pays the creators who utilize the platform every day. We’re also sharing six key strategies to increase your TikTok revenue. From harnessing the power of the Creator Fund and partnering with brands to selling your custom merch and leveraging affiliate marketing, we cover all essential aspects to maximize your earnings!

• TikTok offers a variety of revenue streams for TikTok users, from its Creator Fund to live gifts and brand partnerships.

• Engagement, content quality, and follower count are key factors influencing the amount that TikTok pays creators on the platform.

• The platform offers a diverse range of monetization options beyond the Creator Fund, including brand deals, live gifting, joining TikTok's Creativity Program Beta, and affiliate marketing.

• Creating high-quality, consistent TikTok videos with engaging and relatable content is crucial for maximizing earnings on TikTok.

• Additional revenue can be generated by integrating the TikTok app with Gelato to sell custom merchandise.

The income you generate using the platform depends on several factors, including video views, engagement, and follower count. One key source of revenue is the TikTok Creator Fund. This program allows creators with a minimum follower count and viewership threshold to earn a portion of ad revenue generated on the platform.

On average, creators earn between $0.02 and $0.04 per 1,000 views through the Creator Fund, which translates to about $20 to $40 per million views. While this might seem like a small amount, remember that viewership numbers come into play here. Therefore, creators with millions of views could easily generate a substantial income.

Turning your TikTok content into cash is no longer exclusive to the platform's elite. With our top six strategies below, anyone can unlock multiple revenue streams and build a booming influencer career.

1. TikTok creator fund

This unique program is designed to reward eligible creators for their creativity and engagement on the platform. It's a fantastic avenue for content creators looking to turn their passion into a profitable career. Here's how this fund works:

• Eligibility criteria: To be part of the Creator Fund, your account must have at least 10,000 followers and over 100,000 video views in the last 30 days, and you must be 18 or older.

• Region limitation: Currently, the program is available in select regions, focusing mainly on the US, the UK, Germany, France, Spain, and Italy.

• Payment calculation: Earnings depend on several factors, including video views, engagement level, and adherence to TikTok's service and community guidelines.

• Payout schedule: TikTok processes payments every month, ensuring creators receive their earnings promptly to maintain their creative efforts.

2. Creativity Program Beta

Launched in response to creators seeking better payouts, TikTok introduced the TikTok Creativity Program Beta program as an alternative to its traditional Creator Fund. This program aims to empower content creators by offering increased earning potential. Differentiating features include: 

• Eligibility requirements: To become a part of this program, creators must ensure their content is high-quality, original, and longer than one minute. They can verify their eligibility through the 'Profile Menu' under the Creativity Beta Program and watch their earning potential grow.

• Earning potential: Earnings can increase up to 20 times more than with the Creator Fund. This highlights TikTok's commitment to supporting creators and offers a more lucrative platform for those serious about content creation.

• Monetization transparency: A common concern with TikTok's payouts has been the lack of clarity. The Creativity Program Beta addresses this by being more transparent about the monetization process, giving creators better insights into how their content generates income.

• Content support: By participating in the Creativity Program Beta, creators can access resources and tools designed to enhance their content creation journey. This includes guidance and support to create engaging, high-quality videos that meet the program's requirements. 

3. Live gifts and tips

This unique feature allows viewers to send virtual gifts during live streams, which can be converted into real money. Many creators leverage this to boost their earnings while building a closer connection with their followers. Here's how it works:

• Earn while you stream: As you interact with your audience during a live session, they can send you digital gifts. These gifts are a form of digital currency that you can exchange for cash.

• Interactive and rewarding: It creates an interactive experience for viewers, who can engage by supporting their favorite creators financially. It's a win-win situation where fans show appreciation, and creators earn money.

• Eligibility matters: To utilize this feature, you must live in a region where Live Gifts are available. Before going live, ensure your account settings meet all requirements.

• Captivate your audience: Create engaging and entertaining content during live sessions to encourage more gifts. The more captivating your stream, the higher the chances of receiving virtual gifts from viewers.

4. Brand partnerships

You can earn money and increase your reach and influence on the platform by teaming up with brands. Brands are constantly looking for influencers who can authentically promote their products. Here are some ways in which you can make the most of brand collaborations:

• Keep it real: Always work with brands you genuinely believe in. This will help your promotions connect with your audience and uphold their trust.

• Understand your audience: Clearly understand your followers' preferences and interests. Brands look for creators who share access to their target audience.

• Create engaging content: Focus on creating compelling content to attract brands looking to amplify their message through effective influencers.

• Diversify your partnerships: Don't limit yourself to one brand. Exploring various partnerships can open up multiple streams of income and creative opportunities. The TikTok Creator Marketplace, the platform's official space for brand and creator partnerships, helps promote paid collaborations between brands and content creators.

5. Sell custom merch

Selling custom merchandise is a fantastic way to engage your audience while also boosting your earnings. You make money and connect with your followers in a whole new way. Here's how you can leverage this strategy: 

• Simplify production: With a print on demand platform, you can create and sell your own merch without worrying about managing inventory or making upfront investments. 

• Diversify your product line: From tees and hoodies to popular mugs and hats, diversify your product line to keep your fans engaged and excited about your brand.

• Publish the offerings on TikTok: Use the TikTok platform to showcase your products, offering sneak peeks and creating excitement in your videos to boost sales.

• Promote your brand: Merchandise branded with your name, catchphrases, or unique designs can help establish and promote your business.

6. Join an affiliate marketing program

Promote your products by partnering with various brands using unique affiliate links in your videos or bio. Each time someone purchases through your link, you earn a commission. Here are some tips to get you started: 

• Start by choosing the right products: Select items that align with your personal brand and content niche. Authenticity is key to successful affiliate marketing.

• Use affiliate links strategically: Incorporate these links naturally within your content. Whether you're showcasing a beauty product in a makeup tutorial or discussing tech gadgets, place your link where it feels organic.

• Leverage popular affiliate programs: Consider options like Amazon Associates, ClickBank, or eBay Partner Network to maximize your earning potential.

• Engage your audience: Use engaging narratives or testimonies to show how these products fit into your life. This personal touch encourages your followers to click and buy.

Certain factors can greatly impact your TikTok earnings. Let's examine each one below:

Follower count

Follower count plays a crucial role in getting paid on TikTok. Brands, in particular, assess your follower numbers to determine your influence and reach. 

The more followers you have, the more attractive you are to potential sponsors and partners. For example, while you need at least 1,000 followers to join TikTok's creator fund, brand partnerships often require a higher threshold, sometimes anywhere from 10,000 to 100,000 followers, depending on the industry and niche. 

Building a substantial follower base can open the door to higher earnings, as it increases the visibility of the content and boosts the chances of more significant engagement on your videos. 

Engagement rate

This refers to the level of interaction your content receives, including likes, comments, shares, and views. This metric is especially important because it influences the TikTok algorithm, determining how widely your videos are distributed on the platform. 

A higher engagement rate means increased visibility, leading to potential growth in followers and further monetization opportunities. To improve engagement, create exciting and relatable content that encourages audience interaction. Consider incorporating trending challenges or unique storytelling to capture attention. 

Responding to comments and engaging with your viewers can create a sense of community, keeping them returning for more. You should also regularly check your analytics dashboard for insights into engagement metrics. 

Content quality

High-quality content on TikTok is essential for captivating viewers and increasing engagement, which can lead to viral success. Key factors include clarity, creative presentation, engaging storytelling, and visually appealing elements. 

It's important to deliver valuable and entertaining content tailored to your niche. The TikTok algorithm favors content that encourages interactions like likes, comments, and shares. The better the content, the more engagement it can garner.

Consistency in quality signals reliability, further endearing creators to their audience and potential brand partners. Quality doesn't necessitate expensive equipment; even simple setups can yield quality results with creativity at the helm.

Turning creativity into cash on TikTok involves more than just viral videos. From engaging content to smart monetization strategies, a world of opportunity is waiting. One powerful method is selling custom merchandise, which allows you to showcase your brand and connect with fans on another level. Gelato can help you in this venture! 

Gelato is a print on demand solution tailor-made for TikTok creators like you. With Gelato's extensive array of custom products, designing merchandise that reflects your unique style has never been easier. Its smooth integration with TikTok sets Gelato apart, allowing you to sync your store with your account effortlessly. 

The process is simple: choose your products, customize them with your designs, and let Gelato handle the printing and shipping worldwide. This way, you can focus on what you do best—creating engaging content—while Gelato takes care of the logistics. 

Sign up for Gelato and supercharge your TikTok success to new heights!

How much does TikTok pay creators per view?

TikTok pays creators between $0.02 and $0.04 per 1,000 views, which comes from the Creator Fund. This means that one million views could generate between $20 and $40. However, the actual payout can vary depending on TikTok's metrics and other factors such as engagement and audience retention.

How much money can you earn through the creator fund?

Typically, creators earn between $0.02 and $0.04 per 1,000 views. While this may seem modest, it's important to note the Fund is just one income stream. Proactive creators can leverage various strategies to maximize earnings, such as brand partnerships and selling custom merchandise.

How many views do I need to get paid on TikTok?

To get paid on TikTok, you need to meet specific eligibility requirements. To join the Creator Fund, you must have at least 10,000 followers and have received 100,000 video views in the last 30 days. If you can meet this eligibility criteria, you can easily generate between $0.02 and $0.04 per 1,000 views, allowing you to start earning from your content.