How to get more views on TikTok: Expert tips

Ready to amplify your reach on TikTok? Whether you’re an emerging creator or an established artist, getting more views can significantly impact your visibility and growth on the platform.

This blog offers expert strategies for optimizing your TikTok content for your target audience, from leveraging trending sounds and effects to using print on demand services to promote custom merchandise. 

Integrate these tips to boost your video views through the TikTok algorithm and transform your TikTok success into tangible product sales.

Let’s dive into actionable steps to make viral videos that can help you engage more viewers and effectively monetize your content.

• Optimize video captions, titles, descriptions, and thumbnails to capture attention and improve engagement for optimal TikTok marketing.

• Integrate trending sounds and music into your own videos and participate in challenges to stay relevant and attract more views.

• Collaborate with popular TikTok creators and utilize duet and stitch features to reach wider audiences.

• Post content during peak activity times and share on other social platforms to maximize visibility.

• Integrate Gelato’s print on demand services to promote merchandise linked to your most popular TikTok content, seamlessly transitioning from engagement to sales.

A TikTok view is counted when a video begins to play, regardless of autoplay, loops, or rewatches. Every instance of the video starting, including multiple plays by the same user, is considered a view. Gaining views is crucial in enhancing your content's visibility and leveraging TikTok’s algorithm for broader reach.

TikTok's Creator Fund pays between $0.02 and $0.04 per 1,000 views. To qualify, creators need at least 10,000 followers, 100,000 video views in the last 30 days, and other eligibility criteria. Though the payout might seem modest, the potential to reach millions of users can translate to significant earnings.

For example, 1 million views could result in earnings between $20 and $40. The key to maximizing these earnings is consistent, engaging content that resonates with your audience. This content encourages viewers to watch, engage with, and share your videos, boosting overall view count and revenue potential.

Gaining more views on a social media platform like TikTok is crucial for amplifying your presence. Video views reflect your content's popularity and play a pivotal role in TikTok's algorithm. 

Here’s why focusing on increasing your TikTok video views should be a priority: 

• Enhanced visibility: More views mean higher chances of being discovered by users who are not yet your followers.

• Algorithmic favor: TikTok's algorithm favors videos with higher views, pushing your content to broader audiences.

• Increased engagement: High view counts often correlate with more likes, comments, and shares, further amplifying your visibility.

• Business opportunities: Brands are likely to collaborate with creators with substantial views, leading to potential sponsorships and partnerships.

• Monetization potential: With more views, you inch closer to qualifying for the TikTok Creator Fund, allowing you to earn money from your content.

• Community growth: As your video views grow, so does your follower count, leading to a robust and engaged community.

Boosting your TikTok views can feel like a puzzle, but our expert tips can guide you. Discover effective strategies to amplify your reach on this dynamic platform, from leveraging hashtags to engaging with popular creators.

1. Use print on demand for trending merchandise promotion

Maximizing your TikTok views is not just about creating amazing content but also smart promotion strategies. One effective way to boost your visibility while creating additional revenue streams is through print on demand services. Gelato's print on demand solution allows you to seamlessly transform your most popular TikTok content into trending merchandise that caters to your engaged audience. Here's how:

• Easy integration: With Gelato, integrating your TikTok content with merchandise is a breeze. You can create custom products such as t-shirts, hoodies, and phone cases that reflect your brand and content.

• Wide range of products: Gelato offers extensive merchandise options, allowing you to choose what best resonates with your audience. From apparel to home decor, the choices are vast.

• Global reach: Gelato’s worldwide network ensures your products can be shipped to your fans no matter where they are, expanding your reach and potential market.

• Zero inventory hassle: With print on demand, you don’t have to worry about inventory management. Gelato handles the production, packaging, and shipping for you.

• Increased engagement: Promoting exclusive merch related to your TikTok content encourages viewer interaction, driving more traffic to your videos and boosting your presence on the platform.

2. Share high-quality videos

Sharing high-quality videos on TikTok is essential for gaining more views and keeping your audience engaged. Here are some tips to ensure your videos stand out: 

• Use good lighting: Always film in well-lit environments to avoid grainy footage.

• Stabilize your camera: Use a tripod or a stabilizer to keep your shots steady.

• Optimize audio: Clear audio is as important as clear visuals, so consider using an external microphone.

• Edit professionally: Use editing tools to trim, add effects, and polish your video.

3. Incorporate trending sounds and music

One surefire way to capture attention and boost your visibility on TikTok is to incorporate trending sounds and music. TikTok's algorithm often prioritizes videos with popular audio, giving you a better chance to land on the coveted "For You" page. Here's how:

• Stay updated: Regularly check TikTok’s Discover page to identify trending sounds.

• Select wisely: Choose sounds that resonate with your audience and fit your content style.

• Timing matters: Jump on audio trends quickly to ride the wave of popularity as it peaks.

4. Participate in TikTok challenges and trends

Jumping on TikTok challenges and trends can significantly boost your visibility. These trends can capture massive audiences and boost your content's discoverability. 

Here are some steps to make the most of them: 

• Identify popular trends: Regularly check the Discover tab to see what's currently trending.

• Join community challenges: Participate in popular community challenges to engage with a wider audience.

• Create branded challenges: If you have a brand, create your own challenges to foster user-generated content.

• Use trending hashtags: Incorporate hashtags relevant to the challenge to increase reach.

5. Collaborate with popular TikTok creators

Collaborating with popular TikTok creators can significantly boost your visibility and credibility on the platform. By partnering with influencers with a substantial following, you can tap into their audience and gain more exposure for your content. Here's how:

• Identify the right creators: Choose creators whose content aligns with your brand and values.

• Propose unique ideas: Pitch creative concepts that can excite and engage both of your audiences.

• Leverage their audience: Benefit from their followers' trust and increase your reach organically.

• Build relationships: Foster long-term collaborations for sustained growth and mutual benefit.

6. Optimize captions with relevant hashtags

Optimizing your captions with relevant hashtags can significantly boost your video's discoverability. Using targeted hashtags can attract the right audience and increase engagement. 

Here's how to do it effectively: 

• Research trending hashtags: Identify popular hashtags in your niche and incorporate them into your captions.

• Use a mix of broad and niche hashtags: Combine widely used hashtags with more specific ones to target different audience segments.

• Avoid hashtag overload: Stick to a few relevant hashtags to prevent your content from looking spammy.

• Monitor competitors: Look at your competitors' hashtags for ideas and inspiration.

7. Post during peak audience activity times

Timing is crucial on TikTok. Posting when your audience is active can significantly enhance your reach and engagement. Use TikTok's analytics to pinpoint these peak times for your followers. Here's how:

• Analyze follower activity: Check your account's analytics to identify when your followers are online.

• Schedule posts: Use tools like Hootsuite to schedule your posts during peak hours.

• Experiment and refine: Test different times to find the sweet spot for maximizing views and engagement.

8. Create eye-catching video thumbnails

The thumbnail of your TikTok video is the first thing viewers see, making it crucial for attracting attention. An eye-catching thumbnail can compel viewers to click on and watch your content, boosting your video views significantly. 

Here are a few tips for creating engaging thumbnails: 

• Use high-quality images: Ensure the thumbnail is clear and visually appealing.

• Include text overlays: Add compelling text to provide context and grab attention.

• Select vibrant colors: Use bright and contrasting colors to make your thumbnail stand out.

• Showcase emotions: Capture expressive faces or exciting actions to intrigue viewers.

9. Encourage viewer interaction in videos

Engaging with your viewers is crucial for building a loyal audience and boosting your video's visibility. Encourage interaction by making your content relatable and inviting users to participate. Here's how:

• Ask questions: Pose questions related to your video's topic to initiate discussions in the comments.

• Call to action: Prompt viewers to like, share, or follow for more content.

• Respond to comments: Show your audience that you value their input by engaging with their comments.

• Create challenges: Invite users to take part in challenges or trends you start.

10. Reach broader audiences with TikTok ads

One proven way to amplify your reach on TikTok is by using ads. Investing in TikTok ads boosts visibility and effectively targets your desired audience. Here are some tips for leveraging TikTok ads: 

• Target specific demographics: Customize your ads for the right age group, interests, and locations.

• Utilize In-Feed ads: These ads blend seamlessly into users' feeds, making them more engaging.

• Create engaging ad content: To capture attention quickly, focus on making your ads fun, innovative, and inspiring.

• Monitor ad performance: Use TikTok's analytics to fine-tune your ads for better results.

11. Share TikTok content on other social platforms

Sharing your TikTok videos across other social media platforms can increase your exposure and attract more views. By leveraging your existing audience on social media platforms like Instagram, Facebook, and Twitter, you can funnel more viewers to your TikTok content. 

Here's how:

• Boost visibility: Sharing on multiple platforms ensures your content reaches a wider audience.

• Build anticipation: Tease your TikTok content on other social channels to create excitement and curiosity.

• Engage followers: Encourage followers on other platforms to check out your TikTok account for more exclusive content.

12. Engage with duet and stitch features

Leveraging duet and stitch features can be a game-changer to maximize your reach on TikTok. These interactive video formats allow you to piggyback on existing content, attracting views and engagement from a wider audience.

Here's how you can make the most of these features: 

• Duet popular videos: Choose trending videos to duet, adding your own creative twist to engage viewers.

• Stitch for storytelling: Use the stitch feature to add context or commentary to popular clips, making your content more relatable.

• Collaborate with creators: Partner with other TikTok influencers to enhance visibility and share audiences.

13. Analyze TikTok analytics for insights

Understanding your audience and how they interact with your content is crucial for growing your TikTok presence. Analyzing TikTok analytics can provide valuable insights to refine your strategy and maximize engagement.

Here's how:

• Follower insights: Discover the demographics and behaviors of your audience.

• Content performance: Identify which videos resonate most with viewers.

• Optimal posting times: Determine the best times to post based on when your followers are most active.

• Engagement metrics: Track likes, comments, and shares to gauge interaction levels.

14. Keep content fresh and varied

Keeping your content fresh and varied is essential for retaining viewer interest and attracting new followers. Change it up to keep your audience on their toes and prevent your content from becoming stale. 

Here are some tips:

• Experiment with different formats: Try a mix of tutorials, challenges, behind-the-scenes, and storytelling videos.

• Rotate themes and topics: Switch between subjects related to your niche to keep things interesting.

• Incorporate audience feedback: Listen to your viewers' opinions and requests to tailor your content to their preferences.

• Use seasonal trends: Create content around holidays, events, and current trends to stay relevant.

Leveraging Gelato's print on demand solution can significantly boost your TikTok views and turn followers into loyal customers. You can engage your audience and generate more interaction by promoting custom merchandise such as t-shirts, mugs, wall art, phone cases, tote bags, and photo books.

Seamlessly integrate your most popular TikTok content with Gelato’s products to drive viewer engagement and sales.

Don’t miss this opportunity to elevate your TikTok game and monetize your content. Sign up for Gelato today and choose a subscription plan that suits your needs.