Trending colors: Fashion and design color trends in 2024

Have you ever walked into a room and felt instantly drawn in by the color scheme? Or maybe you've flipped through a magazine and been struck by a particular outfit's color combination? 

Colors have a powerful effect on our emotions and perceptions, and that's why staying on top of color trends can be so important, whether you're a fashion enthusiast, an interior designer, or a graphic artist.

This blog post explores the hottest color trends for fashion and graphic design in 2024. We'll explore a range of palettes, from earthy tones that reconnect us with nature to playful pastels and sophisticated neutrals, highly recommended by color experts and paint companies that rely on making the right color choices.

• Earthy tones like terracotta, olive green, and deep brown are set to dominate the fashion and design scene.

• Coastal colors like aqua blue and seafoam green offer refreshing and serene options.

• Urban jungle shades, including forest green and burnt orange, bring a modern, edgy vibe.

• Pastel dream colors, highlighted by bubblegum pink and lavender, provide a soft and playful palette. 

• Using Gelato's print on demand platform allows these trending colors to be integrated easily into custom products.

Let's explore the most influential colors that are shaping the fashion and design landscapes this year.

Earthy tones

These tones are making a comeback, offering a natural and grounded aesthetic that resonates with sustainable fashion and design. They provide a sense of warmth and comfort, perfect for any creative project.

1. Terracotta

This earthy tone is making a powerful statement in 2024, bringing warmth and a sense of grounded, natural beauty to any design. It can be used in fashion for cozy sweaters or sophisticated accessories and in home décor for rustic yet chic accents.

2. Olive green

Olive green stands out in 2024 as a versatile and grounding color, bridging nature's tranquility with urban sophistication. It pairs effortlessly with other earthy tones and vibrant accents, perfect for both fashion and design. Whether it's a lush dress or a sleek home accessory, incorporating olive green can bring a sense of harmony and stability to your creations.

3. Mustard yellow

This hue continues to be a favored choice, bringing a retro yet contemporary vibe to any design. This bold and warm hue pairs wonderfully with earthy tones, enriching your product's aesthetic appeal. Mustard yellow can invigorate your creations with a dash of energy and sophistication.

4. Warm gray

A more inviting alternative to cool grays, warm gray provides a neutral base that complements bolder colors. It's perfect for a cozy knit sweater or a calming backdrop for a gallery wall. Use it as a base color or pair it with more vibrant shades for a balanced, modern aesthetic in your creations.

5. Deep brown

This color brings an authentic, grounded feel that's perfect for autumn and winter. This shade works wonderfully in both fashion and interior design, providing a rich backdrop for other earthy tones or vibrant accents. Pair it with mustard yellow or burnished orange to create a warm, inviting atmosphere.

Coastal colors

Yearning for the calming serenity of the ocean? Look no further than coastal colors! These cool and refreshing hues evoke feelings of peace and tranquility. Let's dive into some trending picks:

6. Aqua blue

This vibrant blue shade is synonymous with tranquility and freshness and reflects the deep blue sea, making it perfect for both fashion and home décor. Use this versatile, timeless hue to add a splash of color to your designs, whether it's an elegant dress or a statement pillow, ensuring a timeless appeal.

7. Sandy beige

Emulating serene shores, sandy beige is a versatile and sophisticated hue. One of the most preferred neutral colors, this one's perfect for both fashion and interior design, as it adds a warm, organic feel to any item. Whether you're designing a cozy sweater or a minimalist print, this color keeps things fresh and timeless.

8. Seafoam green

This refreshing and versatile color works beautifully to add a peaceful vibe to fashion pieces or home décor items, making it a favorite among designers aiming for serenity and balance in their creations. It is perfect for a calming yet vibrant touch.

9. Coral pink

Exuding the enchanting allure of tropical reefs, coral pink adds a touch of energy. This lively shade breathes a splash of playfulness and warmth into any design or fashion piece. Ideal for summer collections and beachwear, coral pink can easily transition into home décor, adding a vibrant touch to neutral palettes.

10. Driftwood gray

Invoke the serene, weathered beauty of the coast with driftwood gray. This versatile, muted hue complements many other tones, creating a balanced and harmonious design palette. Whether dressing up a modern interior or adding depth to your fashion pieces, driftwood gray’s subtle elegance is perfect for enhancing your products’ aesthetic appeal.

Urban jungle

Concrete jungles are getting refreshed with the "urban jungle" trend. This style embraces deep, moody colors that create a sophisticated and dramatic atmosphere. Here are some key shades to watch:

11. Forest green

Channeling the lushness of dense rainforests, forest green brings a sense of depth and richness to any design. This versatile hue pairs effortlessly with both bold and neutral tones, making it a favorite for sustainable and earthy-themed fashion lines. 

12. Burnt orange

This vibrant hue evokes the warmth of autumn and the energy of a sunset, making it perfect for adding a pop of color to your creations. Its versatile nature allows it to pair beautifully with various palettes, ensuring it remains a timeless choice for designers.

13. Slate gray

Sophisticated and versatile, slate gray is a cornerstone in the urban jungle palette. Its cool undertones make it perfect for creating sleek, modern designs that exude confidence. Whether paired with bold hues or softer tones, slate gray is a strong base that helps other colors pop.

14. Deep teal

This rich, blue-green hue complements both modern and vintage aesthetics, making it a versatile choice for fashion and design. Pair it with gold accents or neutral tones for an elegant look, or mix it with brighter shades to create a vibrant, dynamic effect.

15. Charcoal black

The ultimate color for creating drama and sophistication, charcoal black is a staple in the urban jungle palette. Imagine a sleek charcoal black evening gown or using it for a bold accent wall in your home office. It is essential for modern, chic spaces and edgy fashion pieces.

Pastel dream

Step into a whimsical world of soft hues that promote tranquility and creativity. These pastel tones are perfect for adding a playful yet sophisticated touch to your designs. Here are some delicate pastels to embrace:

16. Peach fuzz

As the Pantone color of the year for 2024, peach fuzz is a soft and ethereal pink shade. It adds a touch of romance and femininity to any outfit (think a flowy peach fuzz dress) or creates a calming atmosphere in your bedroom décor.

17. Bubblegum pink

Bubblegum pink is making a delightful comeback in 2024, adding a pop of playful vibrancy to any design. This cheerful and nostalgic hue is perfect for fashion pieces that exude a youthful, fun vibe or add a whimsical touch to home décor. 

18. Lavender

This gentle hue is perfect for adding a touch of elegance to any design, be it in apparel, home décor, or accessories. Versatile and timeless, lavender complements both bold palettes and understated neutrals, making it a must-have in your color arsenal.

19. Mint green

This hue creates a serene, rejuvenating atmosphere, ideal for spring collections. Whether designing fashion pieces or home décor items, this versatile color pairs beautifully with bold and neutral tones, offering endless creative possibilities to keep your product line evergreen.

20. Sky blue

A timeless classic, the light blue sky brings a touch of tranquility and openness to any design. Evoking the endless possibilities of a clear sky, this color is perfect for adding a light and airy feeling to fashion collections or home décor. 

21. Lemon sorbet

This sunny shade of yellow brings a sense of optimism and zest, making it ideal for spring and summer collections. Whether used as an accent color or a primary hue, Lemon Sorbet can add a cheerful vibe to fashion and interior design projects.

Now that you know what the trending colors are this year, it's time to explore the trending color palettes that can elevate your design projects this year. 

Sunset serenity: Warm orange, deep purple, and dusky blue

Imagine capturing the beauty of a tranquil sunset in your designs with this soothing palette. The interplay of warm orange, deep dark purple, and dusky blue creates a harmonious blend that evokes feelings of calm and inspiration. 

This color palette is ideal for fashion and interior design, as the mix of colors can transform any space or product into a serene masterpiece.

Nature's embrace: Forest green, earthy brown, and sky blue

Transform your creations with the dappled greens of the forest, the rustic charm of earthy brown, and the serene vibes of sky blue. This palette breathes life into any project, drawing inspiration from the natural world. 

Perfect for eco-friendly designs and organic aesthetics, this palette offers both vitality and tranquility in one cohesive collection.

Coastal breeze: Sandy beige, deep blue, and seafoam green

Imagine the calmness of ocean waves and sandy shores. Coastal breeze combines sandy beige, deep blue, and seafoam green to evoke a serene, beach-side vibe. 

This palette is perfect for summer collections or nautical-themed designs. These colors can instantly refresh your product line, giving it a relaxed yet sophisticated appeal that resonates with customers longing for tranquility.

Urban chic: Slate gray, deep teal, and charcoal black

Embodying the essence of city life, this palette combines the sophistication of slate gray, deep teal, and charcoal black. It is perfect for modern, edgy designs; this trio balances depth and minimalism. 

These hues in this palette work in apparel, accessories, and home décor, appealing to the urbanite seeking a sleek, contemporary aesthetic.

Pastel paradise: Soft pink, lavender, and mint green

This palette has a way of bringing a whimsical and light-hearted charm to any design. It's perfect for spring collections, children's products, or any project that desires a touch of serenity and joy. 

The soft yet vibrant shades create a dreamy aesthetic that appeals to a wide audience and comfortably blends into various design themes.

Vintage vibes: Mustard yellow, rust red, and teal blue

Step back in time with this retro-inspired palette. Mustard yellow adds a subtle yet vibrant touch, while rust red brings warmth and depth. Teal blue balances the two with a cool, refreshing finish. 

This palette is perfect for creating nostalgic designs with a modern twist; this color combination appeals to vintage lovers and contemporary enthusiasts alike.

Elegant neutrals: Cream, taupe, and soft gray

If timeless elegance is your goal, this palette is perfect. Cream, taupe, and soft gray offer a sophisticated and versatile choice for any design. 

Whether you're creating apparel or home décor, these subtle hues provide a refined backdrop that highlights intricate details and textures. Ideal for layering, these colors easily merge into any aesthetic.

Modern minimalism: White, black, and pops of primary colors

Modern minimalism thrives on simplicity and functionality, focusing on clean lines and geometric shapes. White dominates as the base, allowing black to create striking contrasts. 

Small pops of primary colors like red, blue, and yellow are strategically used to add vibrancy and visual interest without overwhelming the overall understated aesthetic. 

Pro tip: you can use a Sherwin Williams color palette for this combination; perfect for a sleek, contemporary look.

Mystical magic: Deep purple, midnight blue, and silver

Tap into the enchanting world of mystical magic with this captivating color palette. Deep purple, midnight blue, and silver combine to evoke a sense of wonder and otherworldly charm. 

This palette is ideal for creating an ethereal atmosphere in design projects. These hues are ideal for adding a touch of mystique and elegance to your fashion and home décor items.

Tropical fusion: Vibrant coral, palm green, and sunny yellow

Embrace the energy of tropical locales with this vibrant palette. Imagine lush palm greens paired with the playful vibrancy of coral and the cheerful brightness of sunny yellow. 

This palette offers the perfect blend of colors suitable for summer collections or beach-inspired designs. These colors will infuse your products with a sense of warmth, adventure, and a hint of paradise.

Now that you've seen the kaleidoscopic burst of trending colors and their combinations, it's time to effortlessly incorporate the latest color trends with Gelato’s print on demand solutions. 

Gelato offers a broad array of customizable products, such as t-shirts, mugs, wall art, phone cases, tote bags, and photo books that will let you create tailored offerings for your store featuring the trendiest hues. The platform also supports high-quality printing and local production, ensuring fast delivery and reducing environmental impact.

Additionally, you can explore Gelato's Personalization Studio to add a unique touch to your products and offer a wide range of color options that cater to your customer's preferences, ensuring you stand out in the competitive market.

Ready to take your creations to the next level? Sign up for Gelato today and choose a subscription plan that suits your needs.